AMEC Global Summit on Measurement and Evaluation Set to Kick Off in Miami
We’re just a few sleeps away from some of the world’s most influential minds in media measurement and evaluation coming together for three days of rich discussion on the impact of communications.
The International Association for the Measurement and Evaluation of Communication (AMEC)’s Global Summit takes place May 15 to 17 in Miami.
One of the must-attend events on the PR and communications conference calendar, the 2023 AMEC Global Summit, builds on last year’s hybrid virtual and in-person event in Vienna that focused on data and its implementation.
This year’s event and its theme of demonstrating the value and impact of communications will be fully in person. It includes a strong cast of keynote sessions, speakers, case studies, and panel discussions. Conference goers can enjoy the event’s various speakers and panelists in between a packed lineup of networking receptions and evening events.
Speakers at this year’s event hail from organizations such as NATO, Carnival Cruise Lines, Shell PLC, L’Oreal, VISA, UConn, Paine Publishing, Ketchum, H&K Strategies, Weber Shandwick, PRSA, and the Ukrainian PR Army (a non-profit devoted to fighting Russian propaganda about the war in Ukraine).
“Web 3.0 is one of many reasons the industry must evolve beyond basic vanity metrics to deliver value to their organization,” explained AMEC global managing director Johna Burke in PRovoke Media, the event’s media partner. “We see more PR and comms planning, which is encouraging. The speakers in this program will help delegates evolve from a cost center to a value chain management for stakeholders and the organization overall.”
Discussion topics on this year’s bill include:
- Research, data analysis, and social listening as strategies to fight against hate speech and discrimination
- Learnings from three years leading the evaluation of the World Health Organization (WHO) communication during COVID-19
- Qatar controversy: Reputational risk analysis at the 2022 World Cup
- Mapping the measurement journey
- Generative AI: Use cases in communication measurement and evaluation
The event will also unveil the results of a Ragan/AMEC Copyright Benchmarking survey, which aims to illuminate the communications industry’s understanding of the dos and don’ts of copyright and fair use.
