Question: If research is performed alone and in a vacuum, does anyone care? Answer: Probably not (other than the researcher). That’s why the 26th annual International Public Relations Research Conference (IPRRC) is set to run from March 2 to 4 in Orlando: To showcase and connect bleeding-edge communications research with boots-on-the-ground PR practice. This year’s […]
Fullintel’s Angela Dwyer is now an advisory board member for Fierce Pharma’s PR and Communications Summit! Angela joins a star-studded roster of pharma and communications leaders tasked with providing sage counsel around the most important issues facing the industry, along with the most appropriate themes and insights to help industry players navigate today’s complex environment. […]
Discover 5 practical ways PR teams can use year-end media metrics to build better strategies. Learn how to review performance, choose the right KPIs, and set achievable goals for success.
PR disasters and crises that disrupt an organization’s brand come in various shapes and sizes – from workplace accidents to product recalls, negative reviews, offensive comments, or even criminal charges against an employee or executive. Poor communications – or awkward responses to crises – can have enormous financial impacts, both direct and indirect. A direct […]
Earned media, paid media, and owned media are three types of content that have the ultimate goal of promoting an organization and raising its profile. While each media type has the same objective, each looks pretty different. Here’s a brief definition of each of them: Earned media, or earned content, is publicity not achieved through […]
Media monitoring and daily news brief production is a ton of work, but you can scale your program effectively and ensure your team delivers the best possible ROI on media intelligence activities with the help of this step-by-step guide from Fullintel’s AMEC-certified experts. Learn the important steps of planning and executing a full media monitoring […]
Data cleanliness and quality have been hot topics in the business intelligence (BI) world for years, and rightfully so. Without clean and non-siloed data, companies risk making bad business decisions based on the wrong insights. The same principle also applies to media intelligence. If your media data isn’t clean, consistent, and consolidated according to best […]
PR agencies provide a valuable service for large enterprises by helping them meet their communications and media engagement goals. But it’s important to remember that they’re just one part of the communications ecosystem. A specialized media monitoring, news brief distribution, and media analysis partner empower agencies to do their best work through rock-solid, expertly-curated media […]
Being a large health-care provider, health system, or pharmaceutical company isn’t easy, especially in an age of rising operational costs, emerging diseases, and aging populations. Being a communications team for a large health-care provider, health system, or pharmaceutical company isn’t easy either – just for slightly different reasons: The volume of media coverage (and social […]
Media monitoring and analysis solutions come in various packages. Some focus primarily on social listening, others on traditional media such as print and broadcast. Some are fully automated and self serve, while still others use a combination of expert curation and select automations to deliver media monitoring, media analysis, executive news briefs, or other media […]
