Eswari Vasudevan is an AMEC-certified media intelligence expert who has more than 12 years of experience in automated and human-curated media monitoring. Her career was shaped by client delivery and leadership roles at organizations such as MyMediaInfo, Thomson Reuters, and Nasdaq. Currently based in Boston, Eswari is Senior Program Manager at Fullintel, guiding its customer base consisting of big Pharma and Fortune 1000 corporations. She remains committed to driving innovation in the media monitoring and measurement domain by implementing AI-aided crisis management and risk detection.
Joe Biden’s Call to Lower Insulin Prices Sparks Media Interest The pharmaceutical industry is undergoing a significant transformation, largely spurred by technological innovations, to meet the needs of a growing global population amid recent pandemics and natural disasters. In addition, governments and pharmaceutical companies are working to reduce the cost of life-saving drugs, making them […]
Google’s AI Medical Chatbot Draws Skepticism From Medical Professionals Artificial Intelligence urges the pharma industry to reorganize business models and rationalize biopharma manufacturing as it enhances financial decisions and speeds up time-to-market. Furthermore, a new generation of AI reduces human error and boosts performance in the recent era, paving the way for a colossal advancement […]
By now nearly everyone who uses the internet (and probably everyone else) has heard the news: Elon Musk has bought Twitter, although the deal is currently “on hold” while his team does his due diligence. At this point, we know how Twitter’s employees reacted. We also know how some politicians reacted. But what about most […]
Anyone familiar with media monitoring will tell you the same thing: Twitter is massive. Consider the numbers: More than 500 million tweets get sent each day, good for around 6,000 tweets per second. Even though new owner Elon Musk has promised to rid the platform of its notorious spam bots, that’s a lot of data […]
Because key influencers and opinion leaders often have an outsized impact on public perception around your industry, brand, and products, it’s imperative to know who they are and what they’re saying in as close to real-time as possible. But you can’t do that solely through automated SaaS monitoring platforms. That’s because these platforms are often […]
Sifting through the noise on social media can be time-consuming and challenging for PR teams at the best of times, especially for those at large organizations with massive social media footprints. But what about when your organization is mentioned on a social media platform you’ve hardly used, or in a social media post set to […]
