James Rubec is a public relations technology leader who after working in communications for years wanted to operate less from his gut, and more from data. Obsessed with how the media can transform cultures, industries and real-world events Rubec joins Fullintel from the WEB3 industry and after more than 8-years in a wide variety of roles at Cision including as a Senior Director of Product Management. Having worked as a reporter in Ottawa, and Yellowknife then as PR professional in Toronto, Rubec translates his experience across the media, to build tools that help organizations understand their industries and move with speed. Have an idea that would help better shape your story, Rubec says he'd love to hear from you.
Threads is the newest social media platform brought to the world by Meta. It was released earlier in July, and if you believe a heavily reported SimilarWeb report (or this Medium post) you might think Threads is already “dead on arrival” after just a few weeks. But you shouldn’t count Threads out just yet, in […]
I remember sending Tweets by text message. Later, when I finally could Tweet in an interface Obama was on the cusp of his first election win. I’ll give anything a try; meanwhile, trying to nicotine patch my way off Twitter, I downloaded Threads, Instagram’s cookie-cutter Twitter analog, or that’s what the cynic in me would […]
Divisive politics, according to the CEO of investment firm Blackrock, has made the term “ESG” (short for environmental, social, and governance) too hot to handle. Larry Fink said he was ashamed that discussions related to ESG have become politicized, as reported by Axios. And politicized it is. Indeed, “Go woke and go broke” is a […]
Each and everyone of us is our own little ChatGPT: The things we learn, read, and discuss are how we train our own mental models. What ChatGPT can do is house more information in one place, in a state that’s ready to use, than ever before – and with that comes a risk to our […]
Think, for a moment, about how you live your life. Do you listen to music on Spotify, Soundcloud, Apple Music, or other streaming services? If so, you likely use the app’s data-driven insights on your music-listening habits. The same goes for FitBit, Apple Watch, or other smartwatch users who track vital signs, steps, and other […]
You may have noticed more brands stepping into the public arena to discuss their values, their efforts in improving the world or improving the work lives of their employees. This isn’t just your imagination. As far back as 2021, even the Harvard Business Review noted that burgeoning research into corporate social responsibility (CSR) had identified […]
Dashboards aren’t new, but what we can do with them in the near future will be. In early February, Fullintel released its first phase of its dashboards overhaul to prepare for delivery of a suite of new metrics and methods of looking at industries at scale. We called this phase “Trending Dashboards“. It included a […]
Keeping up to date on trends from social media, tech, the news industry and even social media memes is nigh impossible unless you have boundless time. This is especially true for PR professionals working with brands that are online, everywhere, all at once. To help keep you up to speed, Fullintel has collected nine resources […]
Research and development. R&D. Skunk works. Whatever you call it, when I think about great products and the teams that build them I’m reminded of Batman’s fictional laboratories, with Morgan Freeman down in the Batcave cooking up novel gadgets and exploring weaponized hallucinogens. While not as mysterious as the DC Universe, research is also the […]
When I think about crises, I often think about the metaphor of the “straw that broke the camel’s back”. The straw can come from anywhere in your industry, not just your brand, and the camel’s back is an X factor of a critical mass of people, appropriately animated and capable of causing brand challenges. Even […]
