Fullintel won seven AMEC Communication Effectiveness Awards in London, with award-winning work submitted on behalf of five clients. The wins reflect Fullintel’s commitment to rigorous, framework-led measurement that proves real communications impact.
Modern PR teams must manage how AI platforms describe their brand, respond faster to emerging issues, and verify signals amid growing information noise.
In this piece, Ted Skinner explores how AI has transformed media monitoring through speed, scale, and predictive insight, while emphasizing that true media intelligence still depends on human judgment.
