A single complaint, viral post, or product misstep can ignite a media storm in hours, leaving your brand’s reputation exposed. Traditional PR crisis management still matters, but it can’t keep up with the speed and unpredictability of the 2025 media landscape. Today, the brands that thrive don’t just react. They anticipate. That’s where Fullintel comes […]
The 2025 Met Gala was more than a fashion spectacle — it was a case study in how influence, storytelling, and visibility shape brand narratives in real time. Every May, the Met Gala turns New York City into fashion’s most exclusive runway. It’s where celebrities become walking metaphors, designers flex cultural muscle, and social media […]
The humble egg—once an everyday staple—has become an unlikely star in national headlines. What started as a supply issue has transformed into a full-blown media crisis impacting consumers, businesses, and policymakers alike. The egg shortage isn’t just about breakfast anymore—its ripple effects extend across industries, from baked goods to fast food to protein shakes. So, […]
Over the past decade, the world of public relations has changed dramatically. It’s no longer just about pitching publications or websites; now, the focus is on leveraging the power of influencers. Getting noticed and working with influencers starts with knowing how to find and influence top influencers. Where you may have gone to the media […]
Fullintel’s Head of Insights, Angela Dwyer, will present new and original research and data on the importance of trust for brands at this year’s IPR Research Symposium on Nov. 30. Dwyer has produced three original research studies on trust factors for consumer, pharmaceutical, and business-to-business (B2B) brands in the past year alongside research partner and […]
You may have heard the latest buzz in the AI world: It’s all about GPT-4, the new and improved version of ChatGPT. It’s like the next level of AI and it’s got a ton of cool new features. But here’s the catch: You can only get your hands on it with a ChatGPT Plus subscription. […]
We’re looking forward to Angela sharing her insights from the trust studies and how she applies the findings with the wider PR and communications industry at PRSA Icon.
