The 2025 Met Gala was more than a fashion spectacle — it was a case study in how influence, storytelling, and visibility shape brand narratives in real time. Every May, the Met Gala turns New York City into fashion’s most exclusive runway. It’s where celebrities become walking metaphors, designers flex cultural muscle, and social media […]
The humble egg—once an everyday staple—has become an unlikely star in national headlines. What started as a supply issue has transformed into a full-blown media crisis impacting consumers, businesses, and policymakers alike. The egg shortage isn’t just about breakfast anymore—its ripple effects extend across industries, from baked goods to fast food to protein shakes. So, […]
Over the past decade, the world of public relations has changed dramatically. It’s no longer just about pitching publications or websites; now, the focus is on leveraging the power of influencers. Getting noticed and working with influencers starts with knowing how to find and influence top influencers. Where you may have gone to the media […]
AI brings speed and scale to media analysis, while human insight delivers accuracy, context, and nuance.The strongest PR measurement combines both—machines where speed matters, humans where judgment matters.
PR measurement is evolving from counting coverage to proving outcomes, with trust as the key driver of behavior. As media habits change, measurement must follow where audiences actually get and trust information.
In this episode, Matisse chats with Angela Dwyer, Head of Insights at Fullintel, about all things data and metrics in PR and communications.
What kind of news source do you trust most to get your vital information? Turns out, the answer may depend on your age.
Strong media measurement goes beyond volume to focus on quality, context, and impact. When PR data is aligned with goals and business outcomes, it becomes a tool for learning and improvement, not just reporting.
Fullintel’s Head of Insights, Angela Dwyer, will present new and original research and data on the importance of trust for brands at this year’s IPR Research Symposium on Nov. 30. Dwyer has produced three original research studies on trust factors for consumer, pharmaceutical, and business-to-business (B2B) brands in the past year alongside research partner and […]
In this article, Angela Dwyer emphasizes that PR measurement should move beyond vanity metrics to predictive, impact-driven insights utilizing human judgment, research, and data to inform smarter decisions and demonstrate real value.
