You may have heard the latest buzz in the AI world: It’s all about GPT-4, the new and improved version of ChatGPT. It’s like the next level of AI and it’s got a ton of cool new features. But here’s the catch: You can only get your hands on it with a ChatGPT Plus subscription. […]
We’re looking forward to Angela sharing her insights from the trust studies and how she applies the findings with the wider PR and communications industry at PRSA Icon.
Members of the IPR Measurement Commission gathered virtually to discuss earned media measurement. IPR Measurement Commission member Angela Dwyer, Head of Insights at Fullintel, moderated the discussion.
Earned media is harder to measure than advertising, but research shows it is more credible and can drive stronger lower-funnel impact. By using metrics like purchase intent through brand-lift studies and social analysis, PR teams can clearly demonstrate value and justify greater investment in earned media.
