The humble egg—once an everyday staple—has become an unlikely star in national headlines. What started as a supply issue has transformed into a full-blown media crisis impacting consumers, businesses, and policymakers alike. The egg shortage isn’t just about breakfast anymore—its ripple effects extend across industries, from baked goods to fast food to protein shakes. So, […]
Introduction: The Fake Company That Built a Real Following The Season 2 finale of Severance is finally here, and fans are eagerly diving back into the unsettling world of Lumon Industries. What is Ms. Cobel going to say to Mark?! But beyond the show’s gripping corporate horror, something even more fascinating has unfolded in the real world: Lumon […]
The International Public Relations Research Conference (IPRRC 2025) has once again proven why it remains the preeminent gathering for communications measurement innovation. This year’s event showcased groundbreaking research, new methodological approaches, and strategic frameworks that are reshaping how senior communications leaders demonstrate value to their organizations. As longstanding supporters and active participants in IPRRC, Fullintel […]
This month’s healthcare news highlights significant developments that have captivated global audiences and sparked ongoing conversations about leadership transitions, governmental efficiency, and the future of public health, both domestically and internationally. From high-profile nominations to comprehensive reforms in government agencies, the impact of these changes is poised to have a lasting influence on both national […]
As PR professionals navigate the complexities of modern communications, staying ahead of trends, crises, and audience perceptions has never been more critical. Media monitoring in 2025 is about more than tracking mentions—it’s about leveraging advanced tools and insights to drive strategy, measure impact, and protect brand reputation. Here’s what every PR agency needs to know […]
In the world of social media-driven brand marketing, few companies have mastered the art of cultural capital quite like Duolingo. The language-learning app’s chaotic, unpredictable, and deeply hilarious approach to PR—largely driven by its mischievous green owl mascot, Duo—has turned it into an internet sensation. From threatening users with push notifications to capitalizing on pop […]
At first glance, Arrival is a film about aliens, but beneath the surface, it’s a masterclass on communication—both as an art and a science. Right now, as we navigate an era of global crises, deep political division, and an increasingly volatile media landscape, the lessons from Arrival feel more relevant than ever. One of the most striking scenes in […]
his follow-up examines the emerging conversations and developments from June 6 to June 19, highlighting the evolving public perception of Pride 2024.
In today’s digital media monitoring landscape, professionals face an unprecedented challenge: extracting meaningful insights from an endless stream of information. However, the relief that comes with effective filtering solutions is palpable. According to recent studies by the Pew Research Center, approximately 20% of Americans feel overwhelmed by their daily information intake. This growing sense of information […]
The evolving media landscape offers an invaluable lens through which we can understand the interconnected nature of politics, technology, and culture. As the world adjusts to a new U.S. administration under President Donald Trump, significant developments have emerged, reshaping public discourse and revealing deep-seated global implications. TikTok’s Ban: A Prelude to Change The digital realm […]
