Media Monitoring: A Buyer’s Guide

Download Fullintel’s media monitoring buyer’s guide to learn about the benefits media monitoring and crisis monitoring provides organizations, and what exactly to look for when evaluating providers of media monitoring, crisis monitoring, or media analysis services.

In this buyer’s guide, you will learn:

• What is media monitoring, how it evolved, and why it’s crucial in the digital age
• Why fully automated media monitoring and crisis monitoring can result in a double negative of missed media hits and mountains of irrelevant results
• Why fully automated monitoring can ultimately cause erosion of client-provider trust as PR teams spend time fixing mistakes

We explore exactly what is media monitoring, what parts make sense to automate and which ones don’t, and why human curated media monitoring and crisis monitoring ultimately provides the most value.