I’ve helped a lot of companies develop requests for proposals (RFPs) over the years. Probably the most powerful advice I can offer is that when it comes to RFP creation for media monitoring and measurement, it’s important to not just reuse an old RFP bundled into a few general requirements. That’s because an RFP with […]
Discover how Fullintel’s centralized media monitoring and reporting provides economies of scale, improved data quality, a consistent and dependable methodology, and an accurate view of each therapeutic line’s performance for a major international pharmaceutical company.
PR agencies provide a valuable service for large enterprises by helping them meet their communications and media engagement goals. But it’s important to remember that they’re just one part of the communications ecosystem. A specialized media monitoring, news brief distribution, and media analysis partner empower agencies to do their best work through rock-solid, expertly-curated media […]
Being a large health-care provider, health system, or pharmaceutical company isn’t easy, especially in an age of rising operational costs, emerging diseases, and aging populations. Being a communications team for a large health-care provider, health system, or pharmaceutical company isn’t easy either – just for slightly different reasons: The volume of media coverage (and social […]
Media monitoring and analysis solutions come in various packages. Some focus primarily on social listening, others on traditional media such as print and broadcast. Some are fully automated and self serve, while still others use a combination of expert curation and select automations to deliver media monitoring, media analysis, executive news briefs, or other media […]
Although it may seem like it at times, fake news is nothing new. Governments and other organizations, for example, have employed propaganda on countless occasions during wartime to diminish enemy morale and bolster their own. And anyone who has ever shopped in a grocery store is familiar with titles such as Weekly World News, which […]
Sifting through the noise on social media can be time-consuming and challenging for PR teams at the best of times, especially for those at large organizations with massive social media footprints. But what about when your organization is mentioned on a social media platform you’ve hardly used, or in a social media post set to […]
The team and I were recently having one of our regular meetings (via video conferencing, of course) when we realized that as of this month, Fullintel will have been providing media monitoring, executive news briefings, and media analysis services to our clients for six years running. I guess what they say is true: Time flies […]
Choosing a media monitoring or crisis media monitoring solution can be difficult. Not only are there several platforms available to evaluate and consider, but each platform also has its own methodologies and approaches to media monitoring. These methodologies can be downright confusing to keep track of – but keep track you must, as the chosen […]
With business owners having a tremendous amount of information about their company or brand available to them, the need for effective media monitoring is now higher than ever. There are many automated media monitoring services on the market, but they aren’t a replacement for good old, human-curated media monitoring. Curation is the process of selecting, […]
