Over the past decade, the world of public relations has changed dramatically. It’s no longer just about pitching publications or websites; now, the focus is on leveraging the power of influencers. Getting noticed and working with influencers starts with knowing how to find and influence top influencers. Where you may have gone to the media […]
3 Steps to Identifying Social Influencers
When it comes to current marketing strategies, brand influencers are seen as a natural fit for most brands who want to expand their reach. Influencers are seen as more effective than other marketing channels as consumers already know, like, and trust them. While most brands are looking to get into the sphere of influencer […]
3 Ways for PR Pros to Get Noticed by Influencers
Over the past decade, the world of public relations has changed dramatically. It’s no longer just about pitching publications or websites; now, the focus is on leveraging the power of influencers. To successfully get noticed and work with influencers, it starts with knowing how to find and influence top influencers. Where you may have gone […]