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Blog, Media Monitoring

Social Listening 101: How to Monitor TikTok and Instagram Stories for Mentions of Your Brand

February 3, 2021 Eswari Vasudevan

Sifting through the noise on social media can be time-consuming and challenging for PR teams at the best of times, especially for those at large organizations with massive social media footprints. But what about when your organization is mentioned on a social media platform you’ve hardly used, or in a social media post set to […]

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Four Things To Keep in Mind During Your Year-End Media Analysis Reporting

January 6, 2020 Andrew Koeck

Year end is a hectic time at most organizations – office parties, extracurricular social occasions, end-of-year deadlines, budget discussions, go-forward planning and pretty much everything else all seem to happen at the same time.  For PR and communications teams with robust media monitoring programs, in particular, the end of the year can have massive implications. […]

Executive News Briefs
Blog, Executive Insights

Why Timely Executive News Briefs Can Be A Lifesaver For PR Teams At Large Organizations

December 10, 2019 Andrew Koeck

Staying on top of all your relevant media monitoring results isn’t exactly easy for most organizations, especially in the age of social media and 24-7 online news. But it’s even more difficult for communications teams at large organizations and Fortune 500 companies – and that goes double (maybe even triple) for publicly traded firms, or […]

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