The 8 Stages Of A PR Strategy

Public relations and grieving are a lot similar than you’d like to think. Read further to learn how.

Elizabeth Kubler-Ross in her 1969 book On Death and Dying explains about the different stages of grief. Mourning, she says occurs over five stages. Not meaning to trivialize death, but public relations too goes through several stages. From setting expectations to taking stock of the situation, and finally executing the strategy, public relations too has to go through several processes, says Curtis Sparrer, PR expert and principal in chief at Boston-based Bospar PR.

What Happens When Someone Plans An Animated Series On PR

How wise would it be to pick one aspect of public relations and make an animated series on it? Spinning may have once been a centerpiece of the profession, but it is now outdated and not really considered cool anymore. Public relations is a broad industry. Picking up spinning to make it sound as if it is something sinister does not seem a good idea at all.

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Andrew Koeck

Andrew Koeck is the Co-Founder and President of Fullintel, an award-winning media intelligence company that combines human expertise with AI to deliver curated media monitoring, measurement, and executive insights. With over 25 years of experience advising Fortune 1000 brands including Johnson & Johnson, Scotiabank, Bell Flight, and Royal Caribbean, Andrew specializes in transforming inefficient legacy systems into streamlined, data-driven solutions that empower communications and PR teams to act strategically in real time.

Before founding Fullintel, Andrew co-founded dna13, one of the first SaaS platforms for real-time media monitoring, later acquired by PR Newswire. Under his leadership, Fullintel has earned multiple PRSA Anvil and AMEC Awards for excellence in AI-powered media measurement and analysis. His expertise spans executive leadership, competitive intelligence, strategic partnerships, and product innovation—driving Fullintel’s mission to help organizations measure, manage, and maximize their reputation with precision.

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