The latest insights and news from Fullintel
When it comes to navigating marketing, PR, communications and even the business as a whole, high-quality media intelligence can be incredibly powerful. Despite this, the practice of gathering media intelligence is still evolving. Whether you’re looking for insight into your influencers, or an assessment around brand sentiment, the good news is that this isn’t the […]
When it comes to current marketing strategies, brand influencers are seen as a natural fit for most brands who want to expand their reach. Influencers are seen as more effective than other marketing channels as consumers already know, like, and trust them. While most brands are looking to get into the sphere of influencer […]
Over the past decade, the world of public relations has changed dramatically. It’s no longer just about pitching publications or websites; now, the focus is on leveraging the power of influencers. To successfully get noticed and work with influencers, it starts with knowing how to find and influence top influencers. Where you may have gone […]
CAMBRIDGE, Mass. – April 19, 2018 – NAB 2018, the largest trade show for media, entertainment, and technology professionals was held in Las Vegas between the 7th and the 12th of April, is considered to be a critical launchpad for emerging brands and products for mass media and consumer awareness. More than 1000 companies including the […]
The highly anticipated meeting of Facebook’s CEO and Founder, Mark Zuckerberg before the Congressional committee surprisingly turned into an anti-climax. Some news sites tried to decode Mark’s Zuckerberg body language; others reserved their criticism for the ill-prepared senators. All said and done, the no-news result was a huge victory for Facebook and its PR team. […]
PR professionals and military personnel are much alike; they practice during peacetime to be battle-hardened during an emergency. Some even go the extent of simulating a fake PR crisis. When things are normal, the PR team can help organizations build a positive reputation. But when disaster strikes, they take charge and hammer out a plan […]
CAMBRIDGE, Mass. – April 12, 2018 – Massachusetts based media monitoring company Fullintel has released a comprehensive media coverage and impact report on the recently concluded New York International Auto Show 2018. Over a million auto-enthusiasts visited the show this year. The report compiled and curated by Fullintel’s team of media analysts has found that attendees have generally been happy […]
The social networking giant lost more than $80 billion in stock value since the latest data scandal. But Facebook’s woes go beyond the rise and fall of stock prices and strikes right at the necessity of having a solid crisis communications strategy and team… The recent Cambridge Analytica and Facebook data revelations have had a […]
From Jennifer Garner’s epiphany to Jimmy Kimmel’s funny take on the envelopegate gaffe, there was plenty of entertainment this year. An Academy Award (or even a nomination for that matter) automatically translates into big bucks and an even bigger career for the people involved. But there’s more to the glitz, glamour and the razzmatazz of […]
CAMBRIDGE, Mass. – March 15, 2018 – Premier media intelligence provider, Fullintel, published a media analysis report today on this year’s Healthcare Information and Management Systems Society Conference & Exhibition (HIMSS18). Held last week in Las Vegas, this year’s event drew over 45,000 attendees. With nearly 1,300+ vendors exhibiting a wide variety of technological products through almost 300 […]
