PR, communications, and media measurement are always evolving. That’s especially true for 2024 as PR professionals and their organizations stickhandle an increasingly unstable world, rampant misinformation, changing media preferences, new technologies, and other...
Protesters and counter-protesters square off and descend into violence as arrests are made. A flash mob assembles and ransacks a major retailer, shoplifting thousands of dollars in items. Observers look on as a quickly organized rally spouts misinformation and hate...
This is the second of a two-part series on the nuances (and importance) of conducting regular social media and digital marketing audits. Our first post discussed how to audit the lion’s share of your digital program. This week’s post focuses on auditing social media...
This is the first of a two-part series on the nuances (and importance) of conducting regular social media and digital marketing audits. This week’s post discusses how to audit the lion’s share of your digital program. Part two will focus on auditing social media...
Toronto, an international city renowned for its vibrancy and diversity, recently became a magnet for communication professionals from around the globe when the International Association of Business Communicators (IABC) World Conference was held June 4 to 7. Fullintel...
