This is the first of a two-part series on the nuances (and importance) of conducting regular social media and digital marketing audits. This week’s post discusses how to audit the lion’s share of your digital program. Part two will focus on auditing social media...
Toronto, an international city renowned for its vibrancy and diversity, recently became a magnet for communication professionals from around the globe when the International Association of Business Communicators (IABC) World Conference was held June 4 to 7. Fullintel...
Being a PR professional or running your own agency can be an awesome gig, but we all need a shoulder to lean on at times – whether it’s to get advice on best practices, learn the best ways of dealing with a crisis, or just to network and make connections. But which...
The International Association of Business Communicators (IABC) World Conference is one of the PR and communications community’s most anticipated events of the year, and for the first time since the pandemic will be held in Canada. IABC/Toronto, the world’s largest...
In the military and emergency preparedness communities, after-action reports – also known as “hotwashes” – are vital to ensure teams stick to the plan and execute at a high level while learning from their mistakes. The same is true for those in the communications...