The PlayStation 5 Pro (PS5 Pro) debuted to considerable anticipation and hype earlier in November, with gamers and other fans eagerly awaiting the next iteration of the iconic console (which debuted back in 1994, by the way). But while plenty of writers and reviewers...
AI is suddenly everywhere you look, including the realm of PR—so much so that “AI fatigue” has become a real thing. But if you’re feeling that slight twinge of AI fatigue, please bear with us, because AI in PR isn’t going anywhere. The key to its effective use is...
Determining the best tools for public relations isn’t always easy: Dozens of digital tools exist to help PR pros improve productivity, scale their teams, and grow their organization’s media footprint and audience awareness. Indeed, weighing and evaluating all the...
PR isn’t just about engaging journalists anymore—not by a long shot. These days, most PR teams work with their marketing counterparts to engage with their communities and monitor effectiveness on multiple social media platforms. So which are the most popular social...
Public relations can be a challenging profession in the current media environment, with the number of media outlets and practicing journalists seemingly fewer by the day. But the challenges of being an effective PR professional are a big reason why every competitive...
