Determining the best tools for public relations isn’t always easy: Dozens of digital tools exist to help PR pros improve productivity, scale their teams, and grow their organization’s media footprint and audience awareness. Indeed, weighing and evaluating all the...
PR isn’t just about engaging journalists anymore—not by a long shot. These days, most PR teams work with their marketing counterparts to engage with their communities and monitor effectiveness on multiple social media platforms. So which are the most popular social...
Public relations can be a challenging profession in the current media environment, with the number of media outlets and practicing journalists seemingly fewer by the day. But the challenges of being an effective PR professional are a big reason why every competitive...
Social media has always been full of impostors and fake people, from X’s armies of bots and spam accounts to that person we all know on LinkedIn. But they’ve all got nothing on the next wave of influencer marketing: Virtual influencers powered by A.I. and lifelike...
In the grand tapestry of technological advancement, artificial intelligence (AI) emerges as both a marvel and a quandary. Its potential to revolutionize industries, enhance efficiency, and elevate human capabilities is undeniable. Hold up a second – quick question....
