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PR Strategy

Big Changes In The PR Landscape Taking Over 2016

September 5, 2016 Andrew Koeck

What’s the latest buzz in the PR world? How does the latest marketing idea impact your business? Subscribe to our newsletter and never miss a story! This week’s newsletter includes news about:

Social Media for PR: Is It Necessary?

Thanks to social media, public relation has changed in a major way. You don’t have to wait until the morning newspaper for the latest scoop- Twitter delivers minute by minute updates directly to your phone! Businesses create and craft their image on social media. Yet, there are many that choose to remain out of all this. They’ve managed their reputation wonderfully without social media, by word of mouth and by limiting their presence to a small circle. So is social media always necessary for public relations?

Can PR Drive Sales And Marketing?

Remember the guy from My Big Fat Greek Wedding? He had a cure for every problem- Windex! PR people are kinda similar- for them, there’s nothing that a good PR strategy cannot do! Can it drive sales and marketing? Of yes it can! How?

Connect with FullIntel’s media monitoring services for the latest news curated as per your preferences and sent directly to your inbox, mobile, or our web portal…

  • PR 2016
  • PR happenings
  • public relations plan
  • public relations strategy
  • social media advertising
Andrew Koeck
Andrew Koeck

Andrew Koeck is the Co-Founder and President of Fullintel, an award-winning media intelligence company that combines human expertise with AI to deliver curated media monitoring, measurement, and executive insights. With over 25 years of experience advising Fortune 1000 brands including Johnson & Johnson, Scotiabank, Bell Flight, and Royal Caribbean, Andrew specializes in transforming inefficient legacy systems into streamlined, data-driven solutions that empower communications and PR teams to act strategically in real time.

Before founding Fullintel, Andrew co-founded dna13, one of the first SaaS platforms for real-time media monitoring, later acquired by PR Newswire. Under his leadership, Fullintel has earned multiple PRSA Anvil and AMEC Awards for excellence in AI-powered media measurement and analysis. His expertise spans executive leadership, competitive intelligence, strategic partnerships, and product innovation—driving Fullintel’s mission to help organizations measure, manage, and maximize their reputation with precision.

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