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Blog, Marketing, PR Strategy

Public Relations In 2018!

January 15, 2018 Andrew Koeck

The beginning of every year holds new promises – they’re an affirmation that we have crossed the darkest hours and hope is just around the corner. Despite the threats of nuclear war and the chaos that surrounds American presidency, we did manage to get through last year. 2018 seems to be one of hope – with the #MeToo dominating the Golden Globe ceremonies and the issue likely to infiltrate into the realm of the workplace as well. What are the other things that are likely to dominate 2018? Find out here.

Here’s Why Videos Will Be Crucial For 2018

We know that Facebook and Google are now moving towards video strategy. In fact, every marketing strategy now seems to revolve around video distribution. Marketers are slowly learning that good video isn’t only about creating good video content – it’s about creating content that can live on different platforms and in different formats. Read the article to know more…

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Andrew Koeck
Andrew Koeck

Andrew is Co-Founder and President of Fullintel. His 25-plus years of media intelligence experience helps large organizations and Fortune 1000 companies such as Textron, AAA, Clorox, Kraft Heinz, MUFG, and Bell plan and implement day-to-day and crisis media monitoring and analysis strategies and best practices. He also co-founded dna13, the world’s first software-as-a-service media monitoring platform, which was eventually acquired by PR Newswire.

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