Media monitoring and analysis solutions come in various packages. Some focus primarily on social listening, others on traditional media such as print and broadcast. Some are fully automated and self serve, while still others use a combination of expert curation and select automations to deliver media monitoring, media analysis, executive news briefs, or other media […]
Although it may seem like it at times, fake news is nothing new. Governments and other organizations, for example, have employed propaganda on countless occasions during wartime to diminish enemy morale and bolster their own. And anyone who has ever shopped in a grocery store is familiar with titles such as Weekly World News, which […]
Sifting through the noise on social media can be time-consuming and challenging for PR teams at the best of times, especially for those at large organizations with massive social media footprints. But what about when your organization is mentioned on a social media platform you’ve hardly used, or in a social media post set to […]
The team and I were recently having one of our regular meetings (via video conferencing, of course) when we realized that as of this month, Fullintel will have been providing media monitoring, executive news briefings, and media analysis services to our clients for six years running. I guess what they say is true: Time flies […]
Choosing a media monitoring or crisis media monitoring solution can be difficult. Not only are there several platforms available to evaluate and consider, but each platform also has its own methodologies and approaches to media monitoring. These methodologies can be downright confusing to keep track of – but keep track you must, as the chosen […]
With business owners having a tremendous amount of information about their company or brand available to them, the need for effective media monitoring is now higher than ever. There are many automated media monitoring services on the market, but they aren’t a replacement for good old, human-curated media monitoring. Curation is the process of selecting, […]
When it comes to navigating marketing, PR, communications and even the business as a whole, high-quality media intelligence can be incredibly powerful. Despite this, the practice of gathering media intelligence is still evolving. Whether you’re looking for insight into your influencers, or an assessment around brand sentiment, the good news is that this isn’t the […]
