The North American International Detroit Auto Show: Event Coverage Recap
The North American International Detroit Auto Show, also known as the Detroit Auto Show, isn’t just about cars. It’s also a tech hub.
As the nexus of automotive innovation, the event – set for Sept. 13 to 24 at Huntington Place in downtown Detroit – has evolved into a must-visit for many technology professionals. From AI-driven functionality to sustainable solutions, the event promises to showcase the future of mobility.
Other technology-inspired displays will include the Powering Michigan EV Experience indoor track, which will showcase a menagerie of electric vehicles, and the AutoMobili-D trade show for technology startups. Among other companies, this year’s trade show will see four Michigan startups showcased through Ann Arbor SPARK, a startup incubator.
Attendees of this year’s event can expect a lineup of more than 30 automotive brands, including:
| Alfa Romeo | Aston Martin | Audi | Bentley | BMW |
| Buick | Cadillac | Chevrolet | Chrysler | Dodge |
| Fiat | Ford | GMC | Honda | Hyundai |
| Infiniti | Jaguar | Jeep | Kia | Lamborghini |
| Land Rover | Lexus | Lincoln | Maserati | McLaren |
| Mercedes-Benz | Mini | Polestar | Porsche | Ram |
| Rolls-Royce | Tesla | Toyota | Volkswagen | Volvo |
And as hinted by show officials, there will be a few surprises added to this already impressive list.
Your Fullintel Event Coverage Brief Awaits
Dive deeper into the show’s highlights and influencers with Fullintel’s Event Coverage Brief, an executive-ready and detailed report tracking traditional and social media coverage of the event’s media day.
For a custom event coverage brief tailored to your brand, please reach out to us directly.
The show’s Media and Technology Days run from Sept. 13 to 14. The public show opens Sept. 16.
