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The North American International Detroit Auto Show, also known as the Detroit Auto Show, isn’t just about cars. It’s also a tech hub.

As the nexus of automotive innovation, the event – set for Sept. 13 to 24 at Huntington Place in downtown Detroit – has evolved into a must-visit for many technology professionals. From AI-driven functionality to sustainable solutions, the event promises to showcase the future of mobility.

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Other technology-inspired displays will include the Powering Michigan EV Experience indoor track, which will showcase a menagerie of electric vehicles, and the AutoMobili-D trade show for technology startups. Among other companies, this year’s trade show will see four Michigan startups showcased through Ann Arbor SPARK, a startup incubator.

Attendees of this year’s event can expect a lineup of more than 30 automotive brands, including:

Alfa Romeo Aston Martin Audi Bentley BMW
Buick Cadillac Chevrolet Chrysler Dodge
Fiat Ford GMC Honda Hyundai
Infiniti Jaguar Jeep Kia Lamborghini
Land Rover Lexus Lincoln Maserati McLaren
Mercedes-Benz Mini Polestar Porsche Ram
Rolls-Royce Tesla Toyota Volkswagen Volvo

And as hinted by show officials, there will be a few surprises added to this already impressive list.

Your Fullintel Event Coverage Brief Awaits

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Dive deeper into the show’s highlights and influencers with Fullintel’s Event Coverage Brief, an executive-ready and detailed report tracking traditional and social media coverage of the event’s media day.

For a custom event coverage brief tailored to your brand, please reach out to us directly.

Click Here To Receive A Custom Event Coverage Brief

The show’s Media and Technology Days run from Sept. 13 to 14. The public show opens Sept. 16.


    With 10+ Years of leadership in Marketing and Communications for Fortune 500 companies including General Electric, Subaru, and Intuit, Samuel Chen is behind Fullintel's global brand through communication initiatives, strategic partnerships, and market engagement.