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The North American International Detroit Auto Show, also known as the Detroit Auto Show, isn’t just about cars. It’s also a tech hub.

As the nexus of automotive innovation, the event – set for Sept. 13 to 24 at Huntington Place in downtown Detroit – has evolved into a must-visit for many technology professionals. From AI-driven functionality to sustainable solutions, the event promises to showcase the future of mobility.

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Other technology-inspired displays will include the Powering Michigan EV Experience indoor track, which will showcase a menagerie of electric vehicles, and the AutoMobili-D trade show for technology startups. Among other companies, this year’s trade show will see four Michigan startups showcased through Ann Arbor SPARK, a startup incubator.

Attendees of this year’s event can expect a lineup of more than 30 automotive brands, including:

Alfa Romeo Aston Martin Audi Bentley BMW
Buick Cadillac Chevrolet Chrysler Dodge
Fiat Ford GMC Honda Hyundai
Infiniti Jaguar Jeep Kia Lamborghini
Land Rover Lexus Lincoln Maserati McLaren
Mercedes-Benz Mini Polestar Porsche Ram
Rolls-Royce Tesla Toyota Volkswagen Volvo

And as hinted by show officials, there will be a few surprises added to this already impressive list.

Your Fullintel Event Coverage Brief Awaits

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Dive deeper into the show’s highlights and influencers with Fullintel’s Event Coverage Brief, an executive-ready and detailed report tracking traditional and social media coverage of the event’s media day.

For a custom event coverage brief tailored to your brand, please reach out to us directly.

Click Here To Receive A Custom Event Coverage Brief

The show’s Media and Technology Days run from Sept. 13 to 14. The public show opens Sept. 16.


    Andrew is Co-Founder and President of Fullintel. His 25-plus years of media intelligence experience helps large organizations and Fortune 1000 companies such as Textron, AAA, Clorox, Kraft Heinz, MUFG, and Bell plan and implement day-to-day and crisis media monitoring and analysis strategies and best practices. He also co-founded dna13, the world’s first software-as-a-service media monitoring platform, which was eventually acquired by PR Newswire.