Crisis management is a part of the territory for all PR professionals. It’s the job of a PR professional when everyone around is panicking and being defensive about their brand or business. The initial response to a crisis is a very important aspect of crisis management. It is important to remember the 5 Cs when drafting a response – Certainty, Compassion, Concern, Collaboration, and Control. Learn how to put them into action…

What Happens When Hackers Target Public Relations Firm

Cybersecurity matters are extremely sensitive with huge ramifications for international business concerns. But what’s even more sensitive is how corporate communications firms who are in charge of corporate reputations manage a situation. While we know PR firms protect companies who have been caught in a reputation management crisis, what happens when they become a target for hackers? Read the article to learn more…

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