AI is suddenly everywhere you look, including the realm of PR—so much so that “AI fatigue” has become a real thing. But if you’re feeling that slight twinge of AI fatigue, please bear with us, because AI in PR isn’t going anywhere. The key to its effective use is having the right skills, deploying it […]
Public relations can be a challenging profession in the current media environment, with the number of media outlets and practicing journalists seemingly fewer by the day. But the challenges of being an effective PR professional are a big reason why every competitive advantage helps—and why it’s always prudent to consider gaining a PR accreditation or […]
