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Best PR Certifications for 2025
Executive Insights

Best Public Relations Certifications: 2025 Guide to PR Certification Programs

June 2, 2025 Jim Donnelly

Looking for the best public relations certifications to advance your career? In today’s competitive PR landscape, professional certification can be the key differentiator that sets you apart from other practitioners and opens doors to new opportunities. Public relations professionals face unique challenges in the current media environment, with fewer traditional outlets and an increasingly complex […]

A field Guide to AI in PR
Media Monitoring

A Field Guide to AI in PR: The Skills You Need, Best Use Cases, Ethical Concerns, and More

October 24, 2024 Jim Donnelly

AI is suddenly everywhere you look, including the realm of PR—so much so that “AI fatigue” has become a real thing. But if you’re feeling that slight twinge of AI fatigue, please bear with us, because AI in PR isn’t going anywhere. The key to its effective use is having the right skills, deploying it […]

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