Fullintel Logo
  • Solutions
    • Media Intelligence Platform
    • Executive News Briefings
    • Strategic Media Analysis
    • 24/7 Situation Management
  • By Need
    • Enterprise
    • Pharmaceuticals
    • PR Agencies
    • Government Services
    • Defense
  • Resources
    • Blog
    • PR Glossary
    • Newsroom
  • Customers
  • About
Client Login
Contact Us
Request Demo

MattAI

  • Home
  • MattAI
Behind MattAI - How Human Expertise Shapes AI Intelligence
Media Monitoring

Behind MattAI: How Human Expertise Shapes AI Intelligence

October 9, 2025 Ted Skinner

Picture this: Two AI systems read the same article about your company’s quarterly earnings. The first extracts keywords and sentiment. MattAI understands that the subtle skepticism in paragraph four, written by an influential analyst who rarely covers your company, signals a narrative shift that requires immediate attention. The difference? Human expertise is embedded in every […]

MattAI Prompts
Media Monitoring

MattAI in Action: Real Prompts That Deliver Strategic PR Intelligence

October 2, 2025 Ted Skinner

When a global technology company faced a supply chain crisis last quarter, its PR team didn’t scramble through headlines or wait for morning clips. They asked MattAI one question: “What narratives are emerging about our supply chain issues, and which require immediate response?” Within seconds, they had a prioritized action plan that helped contain a […]

MattAI - Media Analyst
Media Monitoring

From Raw Data to Strategic Intelligence: How MattAI Becomes Your Media Expert

September 25, 2025 Ted Skinner

Every PR professional faces the same morning challenge: transforming an avalanche of media coverage into actionable intelligence before the first executive meeting. What if you had an AI assistant who already understood your brand’s unique media landscape and was trained by human analysts who knew what mattered? MattAI isn’t just another chatbot parsing generic data. […]

Public Relations AI
PR Strategy

AI-First Brand Monitoring Strategy: Intelligent Tracking for Modern PR Teams

September 16, 2025 Ted Skinner

Picture this: It’s 5:47 AM, and you’re already scrolling through hundreds of headlines, trying to identify what matters for your morning executive briefing. Your coffee’s getting cold, your inbox is filling with urgent requests, and somewhere in that flood of information is a brewing crisis you haven’t spotted yet. This daily scramble has become the […]

PRSA Anvil Awards
Awards

We Did It! Fullintel’s Human-AI Approach Wins PRSA’s Anvil Award

May 20, 2025 Ted Skinner

Imagine our excitement when they called out “Fullintel” at the PRSA Anvil Awards ceremony in New York City this month. Our team practically jumped out of their seats! After years of building something genuinely different from what everyone else was doing, we’ve received what many call the “Oscars of PR” in the “Best Solution Provider/Vendor […]

Search

Categories

  • Awards 12
  • Blog 50
  • Business 20
  • Executive Insights 30
  • Media Analysis 4
  • Media Monitoring 112
  • Newsroom 24
  • Pharmaceutical News 28
  • PR Crisis 15
  • PR Lessons 15
  • PR Strategy 25
  • Shows 4
  • Top Media Outlets 37
  • White paper 6

Recent posts

  • Behind MattAI - How Human Expertise Shapes AI Intelligence
    Behind MattAI: How Human Expertise Shapes AI Intelligence
  • Event Media Monitoring
    The Top 5 Ways to Improve ROI Through Real-Time Event Media Monitoring
  • EA Game and PIF
    EA Games & PIF: When a $55 Billion Buyout Becomes a Brand Protection Challenge

Tags

AI media monitoring AMEC AMEC Awards Angela Dwyer Communications crisis communication Crisis Communications crisis management crisis media monitoring Crisis Monitoring Data and Measurement event media monitoring event monitoring influencer marketing influencer monitoring IPRRC MattAI media analysis Media Impact Score media intelligence media measurement Media Monitoring media monitoring platform media monitoring service media monitoring services media monitoring tools Pharmaceutical News Pharma News PR PR Conferences PR Crisis PR crisis management PredictiveAI™ PR measurement PR news PR Research PRSA PRSA ICON PR Tools Public Relations real-time media monitoring Sentiment Analysis social listening social media monitoring social media platforms
Fullintel Logo

Schedule time with a media expert to see a live, one-on-one demo.

  • 1.339.970.8005
  • Book a Demo
  • LinkedIn
  • Facebook
  • X
Solutions
  • Media Intelligence Hub
  • Executive News Briefings
  • Strategic Media Analysis
  • 24/7 Situation Monitoring
By Need
  • Enterprise
  • PR Agency
  • Government
  • Pharmaceutical
Resources
  • Blog
  • Product Updates
  • Case Studies
Want to receive news and updates?

    © FullIntel, LLC. All Rights Reserved.

    • Terms & Conditions
    • Privacy Policy