Picture this: Two AI systems read the same article about your company’s quarterly earnings. The first extracts keywords and sentiment. MattAI understands that the subtle skepticism in paragraph four, written by an influential analyst who rarely covers your company, signals a narrative shift that requires immediate attention. The difference? Human expertise is embedded in every […]
MattAI in Action: Real Prompts That Deliver Strategic PR Intelligence
When a global technology company faced a supply chain crisis last quarter, its PR team didn’t scramble through headlines or wait for morning clips. They asked MattAI one question: “What narratives are emerging about our supply chain issues, and which require immediate response?” Within seconds, they had a prioritized action plan that helped contain a […]
From Raw Data to Strategic Intelligence: How MattAI Becomes Your Media Expert
Every PR professional faces the same morning challenge: transforming an avalanche of media coverage into actionable intelligence before the first executive meeting. What if you had an AI assistant who already understood your brand’s unique media landscape and was trained by human analysts who knew what mattered? MattAI isn’t just another chatbot parsing generic data. […]
AI-First Brand Monitoring Strategy: Intelligent Tracking for Modern PR Teams
Picture this: It’s 5:47 AM, and you’re already scrolling through hundreds of headlines, trying to identify what matters for your morning executive briefing. Your coffee’s getting cold, your inbox is filling with urgent requests, and somewhere in that flood of information is a brewing crisis you haven’t spotted yet. This daily scramble has become the […]
We Did It! Fullintel’s Human-AI Approach Wins PRSA’s Anvil Award
Imagine our excitement when they called out “Fullintel” at the PRSA Anvil Awards ceremony in New York City this month. Our team practically jumped out of their seats! After years of building something genuinely different from what everyone else was doing, we’ve received what many call the “Oscars of PR” in the “Best Solution Provider/Vendor […]