Fullintel’s Head of Insights Angela Dwyer has been named a PR News Top Women Award winner for 2023 in the Industry Champions category, for her contributions to original research that has advanced the public relations industry. The most senior female executive at Fullintel, Dwyer has been a significant player in PR research circles for the […]
Fullintel-UConn Research Paper Receives Prestigious IPRRC Benchmarking Award
A Fullintel mixed-method research paper on trustworthiness and its impact on public and media perception has won the Arthur W. Page Center Benchmarking Award at the International Public Relations Research Conference (IPRRC). The paper, entitled “A Matter of Trust: Understanding the Impact of Trust-Driving Attributes in Three Major American Companies in Media and Public Perceptions,” […]
Fullintel Head of Insights Angela Dwyer Named a 2023 AMEC Rising Star
Fullintel Head of Insights Angela Dwyer has joined nearly 20 of her industry colleagues as a 2023 AMEC Rising Star of Communication Measurement. AMEC’s Rising Stars program, now in its third year, is meant to celebrate “upcoming measurement leaders (and recognize) individuals making remarkable progress in their communication measurement journey.” The program honors those in […]
This Year’s IPRRC Takes a Deep Dive Into the Year’s Most Insightful PR Research
Question: If research is performed alone and in a vacuum, does anyone care? Answer: Probably not (other than the researcher). That’s why the 26th annual International Public Relations Research Conference (IPRRC) is set to run from March 2 to 4 in Orlando: To showcase and connect bleeding-edge communications research with boots-on-the-ground PR practice. This year’s […]
PR Dashboards: Charting a New Course
Dashboards aren’t new, but what we can do with them in the near future will be. In early February, Fullintel released its first phase of its dashboards overhaul to prepare for delivery of a suite of new metrics and methods of looking at industries at scale. We called this phase “Trending Dashboards“. It included a […]
Trends on Trends: 2023 Business Trends According to the Media
All blog writers feel a little bit like Nostradamus this time of year. What’s going to happen in 2023 – and what does it mean to industry XYZ? I recently sat down to write one of these myself for the PR and communications industry. But then I thought: Maybe it would be a good idea […]
You’re So Vain: Why Great ESG Focuses on Impact, not Brand
You know when you’re getting to know someone and all they do is talk about themselves? That’s what some marketing content can feel like. Thankfully, many corporations have learned that the impact they have on the world is at least as important as the money those brands can make. This practice has grown into what […]
Fullintel Hub: Real-Time, Human-Curated Media Monitoring With PredictiveAI™
CAMBRIDGE, Mass. – March 31, 2022 – Fullintel, a leading media monitoring and intelligence service, is proud to announce the launch of its new real-time media monitoring platform with predictive artificial intelligence capabilities: Fullintel Hub. Fullintel Hub combines actionable news curated by AMEC-certified media analysts with a quality assured, automated news feed that delivers ultra-relevant, real-time […]
The Hidden Costs (and Pain) of DIY Media Monitoring and Executive News Briefs
For most PR teams, daily executive news briefs to stakeholders are one of their most important deliverables. Also called “daily briefs” or “executive news briefs,” they’re typically distributed in the morning via email and are composed of the most relevant news items from the past 24 hours. No matter how they’re produced, they’re a vital […]
Four Things To Keep in Mind During Your Year-End Media Analysis Reporting
Year end is a hectic time at most organizations – office parties, extracurricular social occasions, end-of-year deadlines, budget discussions, go-forward planning and pretty much everything else all seem to happen at the same time. For PR and communications teams with robust media monitoring programs, in particular, the end of the year can have massive implications. […]