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Media Monitoring

How Poppi Hijacked Love Island and Beat the Brands Who Paid to Be There

July 17, 2025 Angus Nguyen

When Love Island USA Season 7 aired this summer on Peacock, it wasn’t just a dating show—it was a masterclass in brand marketing, cultural relevance, and meme momentum. With millions tuning in and even more scrolling through TikToks, tweets, and Reddit threads, Love Island has solidified itself as one of the most valuable cultural platforms […]

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