You may have heard the latest buzz in the AI world: It’s all about GPT-4, the new and improved version of ChatGPT. It’s like the next level of AI and it’s got a ton of cool new features. But here’s the catch: You can only get your hands on it with a ChatGPT Plus subscription. […]
Threads: 7 Reasons Why The Hype Cycle is Wrong
Threads is the newest social media platform brought to the world by Meta. It was released earlier in July, and if you believe a heavily reported SimilarWeb report (or this Medium post) you might think Threads is already “dead on arrival” after just a few weeks. But you shouldn’t count Threads out just yet, in […]
Barbie The Movie – Media Analysis: Did the Barbie Movie Successfully Change Perceptions?
Barbie–the name itself stirs mixed emotions–some feel pleasant nostalgia of their own Barbie, convertible and dreamhouse, others feel resentment for an unattainable standard of beauty or even a sexist image. The Barbie Movie generated significant media coverage–over 17,000 articles in top publications across 8 global markets in a period of 25 days! Partnerships and collaborations […]
Top Pharma News in July 2023
AI Takes Center Stage with Media Buzz Around its Real-World Impact AI is reshaping the pharmaceutical landscape by significantly reducing the time and costs involved in developing new drugs and bringing about efficiencies. It plays a vital role in various stages of the drug design process, from identifying new drug molecules and improving design techniques […]
Three Factors to Help Pharma Companies Build Brand Trust Through the Media: A Fullintel Study
Trust in pharmaceutical companies has increased since the pandemic, but as the least trusted subsector of healthcare, the industry still has a steep road to climb. However, by integrating messaging and content reaffirming key attributes of trustworthiness – including ability, benevolence, and integrity – pharmaceutical brands can continue building positive trust as the pandemic’s darkest […]
Expect Deep Dives into Patient Advocacy and other Hot Topics at Pharma PR & Communications Summit East
The Pharma PR & Communications Summit West in San Diego is now in the books, which means one thing: It’s almost time for the Pharma PR & Communications Summit East in Jersey City, New Jersey. Unlike the west-coast event, which is still in its relative infancy, the eastern summit is now in its 18th year. […]
7 Major Differences Between Twitter and Threads, and they’re great!
I remember sending Tweets by text message. Later, when I finally could Tweet in an interface Obama was on the cusp of his first election win. I’ll give anything a try; meanwhile, trying to nicotine patch my way off Twitter, I downloaded Threads, Instagram’s cookie-cutter Twitter analog, or that’s what the cynic in me would […]
ESG Isn’t a Four Letter Word
Divisive politics, according to the CEO of investment firm Blackrock, has made the term “ESG” (short for environmental, social, and governance) too hot to handle. Larry Fink said he was ashamed that discussions related to ESG have become politicized, as reported by Axios. And politicized it is. Indeed, “Go woke and go broke” is a […]
Top Pharma News in June 2023
FDA Greenlights Neuralink’s Human Trials for Revolutionary Brain-Computer Interface, Captivating Audiences Worldwide The pharmaceutical industry is experiencing remarkable growth and positive prospects in 2023, driven by technological advancements, increased research and development and a rising global demand for innovation. However, it also faces significant criticism amidst its progress in improving patients’ quality of life. To […]
IABC World 2023: A Meeting Point for Global Communication Experts
Toronto, an international city renowned for its vibrancy and diversity, recently became a magnet for communication professionals from around the globe when the International Association of Business Communicators (IABC) World Conference was held June 4 to 7. Fullintel was there – and we’re here now to give you the highlights of a truly landmark event. […]