PR disasters and crises that disrupt an organization’s brand come in various shapes and sizes – from workplace accidents to product recalls, negative reviews, offensive comments, or even criminal charges against an employee or executive. Poor communications – or awkward responses to crises – can have enormous financial impacts, both direct and indirect. A direct […]
Pharma’s Impact on Children Drives Media Conversation in October. Fullintel Hub is a powerful online tool that allows users to find out the trending/popular content in various media channels. For instance, this tool tracked the trending news in the pharmaceutical industry to provide users with metrics, including reach, sentiment and trending score. The pharma industry […]
It’s 6:35 a.m., and your comms team just received today’s media briefing from a fully automated media monitoring platform. You’ve got a meeting scheduled with senior leadership in less than an hour to go over this week’s media results. The problem? Along with missing a big story about your most recent ESG campaign, which was […]
Earned media, paid media, and owned media are three types of content that have the ultimate goal of promoting an organization and raising its profile. While each media type has the same objective, each looks pretty different. Here’s a brief definition of each of them: Earned media, or earned content, is publicity not achieved through […]
By now nearly everyone who uses the internet (and probably everyone else) has heard the news: Elon Musk has bought Twitter, although the deal is currently “on hold” while his team does his due diligence. At this point, we know how Twitter’s employees reacted. We also know how some politicians reacted. But what about most […]
Anyone familiar with media monitoring will tell you the same thing: Twitter is massive. Consider the numbers: More than 500 million tweets get sent each day, good for around 6,000 tweets per second. Even though new owner Elon Musk has promised to rid the platform of its notorious spam bots, that’s a lot of data […]
Media monitoring and daily news brief production is a ton of work, but you can scale your program effectively and ensure your team delivers the best possible ROI on media intelligence activities with the help of this step-by-step guide from Fullintel’s AMEC-certified experts. Learn the important steps of planning and executing a full media monitoring […]
Data cleanliness and quality have been hot topics in the business intelligence (BI) world for years, and rightfully so. Without clean and non-siloed data, companies risk making bad business decisions based on the wrong insights. The same principle also applies to media intelligence. If your media data isn’t clean, consistent, and consolidated according to best […]
Because key influencers and opinion leaders often have an outsized impact on public perception around your industry, brand, and products, it’s imperative to know who they are and what they’re saying in as close to real-time as possible. But you can’t do that solely through automated SaaS monitoring platforms. That’s because these platforms are often […]
It’s the evening before your organization’s big event, and you’re anxiously running a well-worn event checklist through your head one last time: Did I remember to set up credentials with the right media and influencers? Did the keynote speakers all submit their presentations? Will the A/V crew show up on time? Did I set up […]
