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social media measurement

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Edelman Crisis
Blog, Media Monitoring

Edelman Crisis Comms Report Illustrates Pressures PR Teams Face in the Age of Outrage – But is it Sustainable?

November 29, 2022 Jim Donnelly

When Kanye West destroyed his own career amidst a controversy fueled by his antisemitic remarks, you could almost hear the collective facepalms emanating from boardrooms across the U.S. and beyond. The head-slapping spawned not just from how offensive the remarks were, but because of the rapid response needed in 2022’s social media environment. Executives and […]

Twitter
Blog, Media Monitoring

Twitter: Ghost Ship or a Phoenix Rising?

November 23, 2022 James Rubec

Have you ever visited your favorite restaurant, only to suddenly find it under new management?  For the nearly 400 million people who use Twitter as a daily source of their media diet – including myself – that’s what we’ve experienced over the past couple of weeks.  The shrimp scampi? Off the menu. The health department? […]

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