White paper

The Complete Guide to Media Intelligence for Enterprise PR Teams

September 5, 2025
Complete Guide to Media Intelligence

Global brands must manage reputation across thousands of media channels, multiple languages, and diverse markets, all while delivering insights fast enough for executive decision-making. What once relied on basic media monitoring has evolved into intelligence platforms that predict trends, benchmark competitors, and demonstrate clear ROI. For PR teams, the difference between catching an emerging story and missing it entirely can define whether the brand leads the conversation or struggles to recover.

Inside the Guide:

  • Real-time crisis detection: Spot risks early with AI + human expertise.
  • Global, multi-language coverage: Understand local context and sentiment.
  • Competitive benchmarking: Track narratives, share of voice, and market positioning.
    Executive-ready reporting: Turn complex data into strategic insights.
  • ROI proof points: Show how media intelligence drives revenue, mitigates risk, and creates competitive advantage.
  • Future-proof strategies: Integrate AI, predictive analytics, and scalable solutions into your PR operations.
Media Intelligence Whitepaper




    Why Download?
    Discover how Fortune 500 enterprises and global brands use advanced media intelligence to:

    • Reduce crisis response time by 75%
    • Increase positive media coverage by 40%
    • Protect reputation and identify untapped opportunities

    Download the complete whitepaper to discover how your PR team can move from monitoring mentions to driving strategic business impact.

    Ted Skinner

    Ted Skinner is the VP of Marketing at Fullintel with extensive experience in AI implementation for public relations and media monitoring. A recognized expert in crisis communication strategy and competitive intelligence, Ted specializes in developing practical applications for AI in PR workflows. His thought leadership focuses on helping PR professionals leverage technology to enhance strategic communications while maintaining the human insight that drives successful media relations.

    Read more of Ted’s insights on AI-powered PR strategies and follow his latest thinking on modern measurement approaches.

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