CAMBRIDGE, Mass. – January 18, 2018 – Leading business intelligence and media monitoring firm, Fullintel has released a media impact report for the 2018 Consumer Electronics Show. The world’s largest annual consumer technology trade show, CES kicked off in Las Vegas on January 9th, 2018. This year, over 4,500 exhibitors from around the globe displayed […]
Public Relations In 2018!
The beginning of every year holds new promises – they’re an affirmation that we have crossed the darkest hours and hope is just around the corner. Despite the threats of nuclear war and the chaos that surrounds American presidency, we did manage to get through last year. 2018 seems to be one of hope – […]
PR Lessons From 2017
PR professionals have been very busy this year. They learned lots of lessons and all of them are worth to be included in the upcoming PR strategies. Some of the memorable moments include… From the United Airlines fiasco to the Pepsi disaster, we have seen more than our share of PR disasters. Among the ones […]
Emerson Registered the Greatest Impact at POWER-GEN International as per Fullintel’s Media Impact Report
CAMBRIDGE, Mass. – December 15, 2017 – Fullintel, the leading media monitoring, and analysis firm, published a comprehensive media coverage report on POWER-GEN International, 2017. The event was held from December 5 to December 7, 2017, in Las Vegas, NV. This year, nearly 1,400 exhibitors participated in the show, displaying a wide variety of products and services […]
Drafting A Crisis Response Statement
Crisis management is a part of the territory for all PR professionals. It’s the job of a PR professional when everyone around is panicking and being defensive about their brand or business. The initial response to a crisis is a very important aspect of crisis management. It is important to remember the 5 Cs when […]
Fullintel Unveils 2017 SEMA Show Media Impact Report
CAMBRIDGE, Mass. – November 13, 2017 – Leading media monitoring and analysis firm, Fullintel, published an analysis of the top activities at the 2017 Specialty Equipment Market Association (SEMA) Show in Las Vegas. Taking place from October 31st to November 3rd, the SEMA show drew more than 70,000 international and domestic attendees and scored thousands of mentions in […]
3 PR Mistakes You Should Avoid At All Costs
Communication is the most crucial element during a PR crisis. Sadly, most PR professionals fail to understand this…. There’s no better way to test a PR professional than to assess his role in crisis management. It showcases his key skills, including planning, delegation, and risk assessment. Sadly, even the most brilliant PR professional can […]
The 8 Stages Of A PR Strategy
Public relations and grieving are a lot similar than you’d like to think. Read further to learn how. Elizabeth Kubler-Ross in her 1969 book On Death and Dying explains about the different stages of grief. Mourning, she says occurs over five stages. Not meaning to trivialize death, but public relations too goes through several stages. […]
PR Spending Projected To Increase Over The Next Five Years
PR remains the cornerstone of corporate communication. And if reports are to be believed, their popularity is unlikely to fade in the coming years. Don’t believe what they’ve been telling you about the future of PR! The Association of National Advertisers (ANA) and the USC Center for Public Relations at Annenberg School for Communication and […]
Another Major PR Disaster…. This Time It’s Adidas
From Pepsi and United Airlines to Wells Fargo, 2017 has been a tumultuous year for major brand names across the world. This time it’s Adidas… With budgets that run in millions of dollars, one would expect corporate companies to put their money where their mouth is, but seems rarely the case. All it takes is […]