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Media Monitoring

Executive Intelligence at Scale: How MattAI Transforms C-Suite Communications

October 16, 2025 Ted Skinner
How MattAI Transforms C-Suite Communications

When the CEO of a Fortune 500 pharmaceutical company walks into a board meeting, she already knows which media narratives demand attention, how her recent interviews performed against competitors, and where tomorrow’s thought leadership opportunities lie. Her secret? She started her day with three strategic MattAI prompts that would have taken her communications team hours to research manually.

This is the new reality for executive communications: AI that understands not just what’s being said, but what executives need to know and when they need to know it.

The Executive Brief Revolution: From Data Dumps to Strategic Intelligence

Traditional executive briefings suffer from a fundamental problem: they’re created by humans who must balance thoroughness with executive attention spans. The result is either information overload or critical gaps. MattAI solves this paradox through intelligent prioritization shaped by your organization’s specific needs.

The Morning Intelligence Prompt: “Summarize today’s most critical news affecting our brand, including any competitive developments.”

This validated prompt has become the cornerstone of executive morning routines across our client base. MattAI doesn’t just list articles—it synthesizes overnight developments, ranks them by strategic importance, and provides context that connects today’s news to ongoing narratives. One healthcare executive reported that this single prompt replaced a 90-minute morning briefing process.

The Board-Ready Synthesis: “What are wins and opportunities for the company when compared to competitors?”

Board members don’t want data; they want insight. This prompt generates a comparative analysis that positions your organization’s media performance in a competitive context. MattAI identifies where you’re winning the narrative battle, where competitors have advantages, and what opportunities exist for strategic positioning.

The Stakeholder Alignment Check: “How do different stakeholder groups (investors, customers, employees, regulators) perceive our brand based on media coverage analysis?”

Different audiences often have vastly different perceptions. MattAI segments coverage by stakeholder relevance, revealing how your messages resonate across crucial constituencies. A financial services client discovered their innovation messaging resonated with customers but failed to reach regulators—a gap they quickly addressed.

Spokesperson Performance: Beyond Vanity Metrics

Measuring executive visibility requires more than counting quotes. MattAI evaluates spokesperson effectiveness through multiple strategic lenses, providing actionable intelligence for improving executive communications.

The Performance Scorecard Prompt: “Evaluate our CEO’s media performance this quarter – frequency of quotes, sentiment, and reach of coverage”

This analysis goes beyond simple metrics. MattAI examines message consistency, comparing intended talking points with actual coverage. It identifies which messages break through and which get lost. It evaluates sentiment not just as positive or negative, but as advancing strategic objectives or not.

The Leadership Coverage Impact Analysis: “How do changes in executive leadership impact the media coverage?”

Leadership transitions create narrative vulnerabilities and opportunities. MattAI tracks how coverage shifts when executives change, identifying which voices carry the most media weight and how leadership changes affect stakeholder confidence. This intelligence proves invaluable during succession planning and transition communications.

The Message Alignment Audit: “Which articles show consistent alignment with [Brand] brand voice?”

Brand voice consistency across executives challenges many organizations. MattAI identifies when spokespersons stay on message and when they drift. It recognizes which executives naturally embody brand voice and which need additional support. This insight informs media training and spokesperson selection.

Thought Leadership Intelligence: Finding Your Voice

Thought leadership requires finding the intersection of expertise, opportunity, and audience interest. MattAI identifies these sweet spots through sophisticated pattern recognition.

The Opportunity Finder Prompt: “Identify speaking opportunities and trending topics where our executives can establish thought leadership based on current media conversations.”

MattAI maps emerging conversations against organizational expertise, identifying natural thought leadership territories. It distinguishes between saturated topics and white space opportunities. One technology executive used this intelligence to position himself as the leading voice on ethical AI implementation, a space competitors hadn’t recognized.

The Innovation Positioning Query: “Give us media coverage about our brand associated with innovation leadership in the media?”

Understanding how media positions your innovation efforts reveals whether R&D investments translate into market perception. MattAI tracks innovation mentions, analyzes their context, and compares your innovation narrative against competitors. This intelligence shapes how organizations communicate about innovation investments.

The Narrative Leadership Tracker: “What are the top narratives where our brand is featured as a thought leader?”

Not all thought leadership is equal. MattAI identifies which narratives position your organization as a leader or participant. It recognizes when you’re driving conversations rather than following them. This distinction helps executives focus their time on narratives that build genuine authority.

Predictive Executive Intelligence: Seeing Around Corners

The best executive communications are proactive, not reactive. MattAI’s predictive capabilities, validated across thousands of queries, help executives anticipate rather than respond.

The Momentum Tracker: “Based on current coverage patterns, what issues are likely to gain momentum in the next 30 days?”

This prompt leverages pattern recognition to forecast emerging issues. MattAI analyzes narrative velocity, stakeholder engagement patterns, and historical precedents to predict which stories will grow. Government communications teams find this particularly valuable for anticipating policy discussions.

The Event Prediction Analysis: “Review the past year’s media coverage of [Brand] and its industry.”

Historical patterns reveal future possibilities. MattAI identifies cyclical coverage patterns, seasonal narratives, and triggering events that predict media attention. This intelligence enables proactive communication planning that is aligned with predictable media cycles.

The Virality Assessment: “Analyze current media coverage of [Brand] and predict which articles have the highest potential to go viral.”

Not all coverage is created equal. MattAI recognizes viral potential through pattern analysis—which outlets get amplified, which narratives spread, which formats generate engagement. This intelligence helps executives decide when to engage and when to let stories pass.

Regional Intelligence for Global Executives

Global executives need to understand how their messages play across markets. MattAI provides geographical intelligence that reveals regional variations in reception and perception.

The Regional Variation Prompt: “What coverage is unique to specific regions and not appearing in global coverage?”

Local stories often signal emerging global issues. MattAI identifies region-specific narratives that haven’t reached international media, providing early warning of problems that might spread. For example, a pharmaceutical executive discovered safety concerns in one market weeks before they reached global attention.

The Market Penetration Analysis: “Generate a comprehensive analysis of our new product launch coverage, including consumer sentiment, competitive responses, and market penetration indicators.”

Product launches require market-specific intelligence. MattAI analyzes how launches perform across regions, identifying where messages resonate and where they need adjustment. It tracks competitive responses by market, revealing regional competitive dynamics.

Building Your Executive Intelligence System

Implementing MattAI for executive communications follows a proven path. Start with daily briefings to establish routine and confidence. Add performance tracking to optimize spokesperson effectiveness. Layer in predictive analytics to shift from reactive to proactive communications.

Our case studies demonstrate how executive teams transform their decision-making with MattAI intelligence. CEOs report feeling more prepared for media interactions, communications teams describe newfound strategic capacity, and board members appreciate the depth and relevance of briefing materials.

The validated prompts in this post represent months of refinement by our analyst team. Each query has been tested across industries, optimized for clarity, and proven to deliver actionable intelligence. They work because they’re built on a deep understanding of what executives actually need to know.

Your Executive Intelligence Upgrade

These prompts transform executive communications from an art to a science. They provide consistent, comprehensive intelligence that ensures executives never walk into a room uninformed. They identify opportunities competitors miss and risks others don’t see coming.

Start with three prompts tomorrow morning. Ask MattAI for your critical news summary, your spokesperson performance, and your thought leadership opportunities. Experience the difference when AI truly understands your media landscape and executive priorities.

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Ted Skinner
Ted Skinner

Ted Skinner is the VP of Marketing at Fullintel with extensive experience in AI implementation for public relations and media monitoring. A recognized expert in crisis communication strategy and competitive intelligence, Ted specializes in developing practical applications for AI in PR workflows. His thought leadership focuses on helping PR professionals leverage technology to enhance strategic communications while maintaining the human insight that drives successful media relations.

Read more of Ted’s insights on AI-powered PR strategies and follow his latest thinking on modern measurement approaches.

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