Fullintel Introduces Enhanced MATT AI with Advanced Media Analysis Capabilities and Real-Time Intelligence

Fullintel today announced major enhancements to MATT AI (Media Analysis, Trends & Tracking), its AI-powered media intelligence assistant that transforms how communications teams interact with media data

CAMBRIDGE, MA, October 29, 2025 – The enhanced platform features advanced trend forecasting, real-time sentiment analysis, and conversational intelligence, delivering instant answers to complex media questions. These capabilities transform raw media data into strategic action, providing PR professionals with the insights to lead confidently in today’s fast-paced media environment.

MATT AI^™ combines media monitoring, analysis, and strategic planning into a single intelligent media monitoring platform, enabling communicators to track coverage, predict emerging narratives, and measure impact across multiple channels. Unlike generic AI tools, MATT AI^™ is trained on over 10 years of analyst-curated, industry-specific media data to understand your brand’s unique context.

“PR teams need AI that understands their specific challenges, not just generic responses,” said Andrew Koeck, President and Co-Founder of Fullintel. “MATT AI is built on years of human expertise in media analysis. It doesn’t just process data-it understands the nuances of media coverage, competitive dynamics, and industry context.”

Enhanced capabilities include:

Real-Time Conversational Intelligence – Ask complex questions about your media coverage and get instant, accurate answers. MATT AI analyzes spokesperson performance, identifies emerging themes, and tracks competitive positioning through natural conversation, eliminating hours of manual research.

PredictiveAI^™– Identify which stories are likely to gain traction before they trend. PredictiveAI evaluates media velocity, topic resonance, and audience engagement patterns to forecast emerging narratives, giving teams time to prepare strategic responses or capitalize on opportunities.

Dynamic Sentiment Tracking – Monitor how sentiment shifts across coverage in real time. MATT AI tracks not just positive or negative mentions, but understands context, tone shifts, and potential reputation risks across traditional and social media channels.

Custom Topic Analysis – Configure MATT AI to focus on specific themes relevant to your business – from C-suite changes to product launches to competitive moves. Get automated alerts and analysis on what matters most to your brand.

Competitive Benchmarking – Compare your media performance against competitors instantly. MATT AI analyzes share of voice, sentiment differentials, and message penetration to show where you’re winning and where you need to adjust strategy.

Unlike add-on AI assistants, MATT AI^™ is embedded throughout the Fullintel Hub platform, working seamlessly with monitoring, reporting, and strategic analysis tools. By pairing advanced AI with expert human analysts, Fullintel ensures every insight is accurate, contextual, and actionable.

“MATT AI changes the conversation from ‘what happened’ to what it means to your brand,” said James Rubec, Vice President of Products at Fullintel. “Through theme detection, content creation, and real-time topic evaluation, it is like having a crisis analyst and strategic advisor working 24/7, helping teams move from reactive monitoring to proactive intelligence.”

“The combination of AI speed and human judgment is what sets effective media intelligence apart from data noise,” added Koeck. “MATT AI gives communications teams the efficiency gains they need while maintaining the accuracy and strategic depth that only comes from human expertise. We’re building tools that make PR professionals more effective, not replacing what they do best.”

The enhanced MATT AI capabilities join Fullintel’s existing AI-powered features, including PredictiveAI for trend forecasting, AI Newsletters for executive briefings, and the award-winning Fullintel Hub AI Edition platform. These tools integrate with Fullintel’s comprehensive media monitoring, strategic analysis reports, Executive News Briefings, and 24/7 crisis management services.

About Fullintel

Fullintel delivers AI-powered media intelligence services that combine proprietary technology with expert human curation. The company’s Fullintel Hub platform offers media monitoring, strategic analysis, and executive news briefings to Fortune 2000 clients across the pharmaceutical, healthcare, technology, and enterprise sectors. Winner of the 2025 PRSA Anvil Award for AI-Automation Resources, Fullintel serves communications teams that require accurate, actionable insights delivered in real-time. The company has offices in Cambridge, Mass., Ottawa, Ont., and Nagercoil, India. Learn more at fullintel.com.