I’ve helped a lot of companies develop requests for proposals (RFPs) over the years. Probably the most powerful advice I can offer is that when it comes to RFP creation for media monitoring and measurement, it’s important to not just reuse an old RFP bundled into a...
PR agencies provide a valuable service for large enterprises by helping them meet their communications and media engagement goals. But it’s important to remember that they’re just one part of the communications ecosystem. A specialized media monitoring, news brief...
Being a large health-care provider, health system, or pharmaceutical company isn’t easy, especially in an age of rising operational costs, emerging diseases, and aging populations. Being a communications team for a large health-care provider, health system, or...
Media monitoring and analysis solutions come in various packages. Some focus primarily on social listening, others on traditional media such as print and broadcast. Some are fully automated and self serve, while still others use a combination of expert curation and...
Although it may seem like it at times, fake news is nothing new. Governments and other organizations, for example, have employed propaganda on countless occasions during wartime to diminish enemy morale and bolster their own. And anyone who has ever shopped in a...
