When United Airlines faced backlash over passenger treatment, their brand sentiment dropped 69% in 48 hours across 1.2 million social mentions. The speed and scale of this reputational crisis underscore a critical truth for today’s PR professionals: without comprehensive brand monitoring, you’re navigating blind through a media landscape that never sleeps. Brand monitoring is the […]
Global brands must manage reputation across thousands of media channels, multiple languages, and diverse markets, all while delivering insights fast enough for executive decision-making. What once relied on basic media monitoring has evolved into intelligence platforms that predict trends, benchmark competitors, and demonstrate clear ROI. For PR teams, the difference between catching an emerging story […]
PR teams evaluate an average of 6.2 brand monitoring tools before making a purchase decision, according to our recent survey of 200 communications professionals. With over 200 tools competing for attention in today’s crowded market, the selection process has become more complex than ever. The stakes are higher too—the right brand monitoring platform can mean […]
Picture this: It’s 7 AM, and you’re staring at three crisis scenarios, five pending media pitches, and a strategic plan that needs to be on the CEO’s desk by noon. Sound familiar? As public relations professionals navigate an increasingly complex media landscape, AI tools like ChatGPT have emerged as powerful allies in managing the daily […]
The numbers looked impressive on the surface: 50 million impressions, 500 media placements, and an AVE calculation showing $2.3 million in “earned value.” The client presentation sparkled with charts and graphs. But when the CEO asked the critical question—”How did this impact our business?”—the room went silent. This scenario plays out in conference rooms across […]
In a world where conversations happen nonstop, your brand is mentioned across channels—whether you’re tuned in or not. Brand monitoring is the process of tracking those mentions, conversations, and sentiment across news, broadcast, digital, and social media platforms. As media environments become more complex, protecting brand reputation has become both more critical and more challenging. Customers, stakeholders, and employees all influence how your brand is […]
The Barcelona Principles V4.0 represent the most sophisticated evolution yet in PR measurement standards. Released in June 2025 by AMEC (International Association for the Measurement and Evaluation of Communication), this latest version arrives at a crucial moment when artificial intelligence is fundamentally transforming how organizations measure and demonstrate communication impact. For PR professionals navigating an […]
Over my decades in this industry, I’ve witnessed the evolution of media analysis from simple clipping services to sophisticated intelligence operations. What hasn’t changed is this fundamental truth: most PR professionals understand that media analysis is essential, but many still aren’t quite sure what separates good analysis from simply collecting a bunch of articles and […]
It’s 5 AM, and while most of the world sleeps, someone on your PR team is frantically scrolling through hundreds of articles for your executive news brief. Sound familiar? You’re not alone. As someone who’s spent years optimizing media monitoring workflows and implementing AI solutions for crisis communication, I’ve witnessed how the landscape of executive […]
The Bottom Line: Google’s AI Overviews now appear in over 13% of searches, with click-through rates dropping 30% year-over-year. For PR professionals, this means traditional SEO is becoming less effective while AI-powered content discovery is becoming essential for brand visibility. The search landscape has fundamentally changed, and most PR teams haven’t caught up yet. While […]
