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Katie Michel

Katie Michel

Katie Michel is the Insights Manager at Fullintel, where she specializes in media analysis and reporting, transforming complex data into actionable insights for clients. With a background in Marketing Communications Research from Boston University, she has contributed to academic projects, including work on Dr. Michael Elasmar's textbook, "An Introduction to Self-Report Measurement."

Top Pharma Stories_Oct 2025
Pharmaceutical News

Top Pharma News in October 2025

October 14, 2025 Katie Michel

This month’s healthcare and pharmaceutical coverage underscores the growing tensions between medical innovation, public policy, and patient safety. From the FDA’s shift in COVID-19 vaccine guidance to controversial political backing of unproven autism research, and the rise of AI-powered diagnostic tools such as smart stethoscopes, the industry is navigating a rapidly changing environment. These developments […]

How Labubus, Coca Cola, and PepsiCo had Winning Strategies
Media Monitoring

Tracking Consumer Trends: How Labubus, Coca Cola, and PepsiCo had Winning Strategies

April 24, 2025 Angus Nguyen, Katie Michel

If you’ve scrolled through TikTok or wandered into niche toy stores recently, you’ve probably noticed the growing obsession with blind boxes—sealed packages containing mystery collectible figurines. Brands like Sonny Angels, Labubu, and Pop Mart’s expanding lineup have turned the unboxing experience into a cultural phenomenon, especially among Gen Z and Millennials. But this isn’t just […]

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  • AI in PR Measurement
    AI-Enhanced PR: Why Human Expertise Still Matters
  • Deliver Media Briefs on Slack & Teams
    Beyond the Inbox: How Integrated Chat Delivery to Slack and Microsoft Teams Transforms PR Team Workflows
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    Executive Intelligence at Scale: How MattAI Transforms C-Suite Communications

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