The calendar invite lands at 4:47 PM. “Quick sync to discuss coverage.” Thirty minutes blocked. Attendance required. Your immediate reaction isn’t curiosity about the agenda. It’s physical—shoulders tense, jaw tightens, a small exhale of resignation. Another call. That reaction isn’t weakness or a bad attitude. It’s data. The average employee now spends 11.3 hours per […]
Every morning, somewhere in a PR department, someone is awake at 4:45 AM pulling news clips from three different platforms, reformatting a brief in PowerPoint, and praying the paywalled Reuters story doesn’t throw everything off before the 7:30 AM executive distribution deadline. It’s not a great system. But it’s more common than most organizations admit. […]
The email landed at 7:15 AM. Forty-three pages of screenshots, thumbnails, and clip excerpts. No summary. No prioritization. Somewhere in there was a story the CEO needed to know about before his 8:30 board call. He didn’t find it. Neither did his assistant. The PR team learned about the miss at 9:47 AM, when the […]
Target’s security systems detected the 2013 breach that would expose 40 million credit card numbers. The alert existed in their monitoring infrastructure. It sat in a queue of low-priority notifications while attackers extracted customer data for two weeks. GM engineers documented ignition switch defects for over a decade. Technical reports contained the signal, but it […]
Fullintel-UConn study on AI engine citations shows the value of pitching your message to journalists and other credible outlets. If AI is rewriting how audiences discover information, it has also significantly changed how the communications professionals we work with measure impact. Dashboards, sentiment charts, and campaign recaps using traditional media metrics simply can’t sufficiently demonstrate […]
Traditional PR Metrics are Breaking Down – Here’s a New Approach To Help Capitalize on AI Search I’ve spent a lot of time over the past 15+ years counseling clients on how to conduct accurate media analysis to drive successful PR strategies. But the PR landscape is rapidly shifting under all our feet. As that […]
Journalists receive over 100 pitches per week. The response rate? Just 3.3%. That means for every 30 pitches you send, you might hear back from one reporter. Those odds should make every PR professional rethink their approach to media outreach. Here’s what’s changed: PR teams using AI to analyze journalist coverage patterns and personalize their […]
The Truth Social post landed at 11:46 AM on Saturday, January 18. By noon, Novo Nordisk’s stock was dropping. By Monday morning, eight European countries faced new tariffs, pharmaceutical supply chains were in question, and PR teams across the industry were scrambling to explain what this meant for drug prices, manufacturing plans, and patient access. […]
Named experts beat anonymous brand content in the new citation economy. AI search tools—ChatGPT, Perplexity, and Google AI Overviews—increasingly evaluate who said something, not just where it appeared. Multiple studies confirm that content with credible author bylines, credentials, and first-hand expertise receives preferential citation over generic corporate content. For PR professionals, this represents a fundamental […]
AI-generated news summaries contain significant errors 45-60% of the time, according to major 2025 studies from the BBC/EBU and Columbia University’s Tow Center. This alarming error rate—combined with high-profile scandals, such as Deloitte’s refund of $291,000 for AI-generated citations—makes the case for human verification in executive briefings more compelling than ever. For pharmaceutical companies facing […]
