I’ve helped many organizations develop requests for proposals (RFPs) over the years. The most important lesson I can share is this: don’t simply recycle an old RFP with generic requirements. The media monitoring and measurement industry has transformed in recent years. With AI-driven monitoring, predictive analytics, the rise of trust and reputation metrics, and continued […]
When United Airlines faced backlash over passenger treatment, their brand sentiment dropped 69% in 48 hours across 1.2 million social mentions. The speed and scale of this reputational crisis underscore a critical truth for today’s PR professionals: without comprehensive brand monitoring, you’re navigating blind through a media landscape that never sleeps. Brand monitoring is the […]
PR teams evaluate an average of 6.2 brand monitoring tools before making a purchase decision, according to our recent survey of 200 communications professionals. With over 200 tools competing for attention in today’s crowded market, the selection process has become more complex than ever. The stakes are higher too—the right brand monitoring platform can mean […]
Picture this: It’s 7 AM, and you’re staring at three crisis scenarios, five pending media pitches, and a strategic plan that needs to be on the CEO’s desk by noon. Sound familiar? As public relations professionals navigate an increasingly complex media landscape, AI tools like ChatGPT have emerged as powerful allies in managing the daily […]
In today’s hyper-connected media landscape, PR professionals face an unprecedented challenge: How do you spot the stories that matter before they explode into trending topics? The answer lies in combining cutting-edge predictive AI with expert human analysis and using advanced media monitoring tools that transform reactive monitoring into proactive intelligence. The Data Deluge: Why Traditional […]
Your CEO steps into a critical investor call, confident and prepared. Within minutes, a board member references a competitor’s announcement from three hours ago—one that completely shifts the conversation’s trajectory. Your executive freezes, clearly caught off-guard, while the room’s energy shifts from confidence to concern. This scenario could have been prevented with an effective executive news briefing system. For public relations professionals, implementing comprehensive executive news briefing processes isn’t just […]
It’s 5 AM, and while most of the world sleeps, someone on your PR team is frantically scrolling through hundreds of articles for your executive news brief. Sound familiar? You’re not alone. As someone who’s spent years optimizing media monitoring workflows and implementing AI solutions for crisis communication, I’ve witnessed how the landscape of executive […]
The Bottom Line: Google’s AI Overviews now appear in over 13% of searches, with click-through rates dropping 30% year-over-year. For PR professionals, this means traditional SEO is becoming less effective while AI-powered content discovery is becoming essential for brand visibility. The search landscape has fundamentally changed, and most PR teams haven’t caught up yet. While […]
Looking for the best public relations certifications to advance your career? In today’s competitive PR landscape, professional certification can be the key differentiator that sets you apart from other practitioners and opens doors to new opportunities. Public relations professionals face unique challenges in the current media environment, with fewer traditional outlets and an increasingly complex […]
There’s a moment every morning—about fifteen seconds after my alarm blares and just before the first coffee hits—when I brace myself for the daily news firehose. If you’re a PR pro, you know what I’m talking about: the ritualistic doom-scroll, the desperate hunt for signals in the noise, the endless clicking, saving, flagging, and muttering, […]
