The Truth Social post landed at 11:46 AM on Saturday, January 18. By noon, Novo Nordisk’s stock was dropping. By Monday morning, eight European countries faced new tariffs, pharmaceutical supply chains were in question, and PR teams across the industry were scrambling to explain what this meant for drug prices, manufacturing plans, and patient access. […]
Named experts beat anonymous brand content in the new citation economy. AI search tools—ChatGPT, Perplexity, and Google AI Overviews—increasingly evaluate who said something, not just where it appeared. Multiple studies confirm that content with credible author bylines, credentials, and first-hand expertise receives preferential citation over generic corporate content. For PR professionals, this represents a fundamental […]
AI-generated news summaries contain significant errors 45-60% of the time, according to major 2025 studies from the BBC/EBU and Columbia University’s Tow Center. This alarming error rate—combined with high-profile scandals, such as Deloitte’s refund of $291,000 for AI-generated citations—makes the case for human verification in executive briefings more compelling than ever. For pharmaceutical companies facing […]
Large language models (LLMs) have transformed the way people search for and consume information. While traditional search engines like Google and Bing remain popular, nearly half of U.S. and European internet users now begin their search with some kind of AI tool. Even traditional search engines now utilize AI-generated summaries, sometimes leading to so-called “zero-click […]
When United Airlines faced backlash over passenger treatment, their brand sentiment dropped 69% in 48 hours across 1.2 million social mentions. The speed and scale of this reputational crisis underscore a critical truth for today’s PR professionals: without comprehensive brand monitoring, you’re navigating blind through a media landscape that never sleeps. Brand monitoring is the […]
PR teams evaluate an average of 6.2 brand monitoring tools before making a purchase decision, according to our recent survey of 200 communications professionals. With over 200 tools competing for attention in today’s crowded market, the selection process has become more complex than ever. The stakes are higher too—the right brand monitoring platform can mean […]
Picture this: It’s 7:15 AM, and your executive team needs immediate updates on breaking industry news. Your media monitoring brief sits buried beneath 47 other emails in the CEO’s inbox, competing with meeting invites, vendor pitches, and yesterday’s unread messages. Meanwhile, your entire leadership team is actively discussing strategy in Microsoft Teams, where critical business […]
I’ve helped many organizations develop requests for proposals (RFPs) over the years. The most important lesson I can share is this: don’t simply recycle an old RFP with generic requirements. The media monitoring and measurement industry has transformed in recent years. With AI-driven monitoring, predictive analytics, the rise of trust and reputation metrics, and continued […]
Picture this: It’s 7 AM, and you’re staring at three crisis scenarios, five pending media pitches, and a strategic plan that needs to be on the CEO’s desk by noon. Sound familiar? As public relations professionals navigate an increasingly complex media landscape, AI tools like ChatGPT have emerged as powerful allies in managing the daily […]
In today’s hyper-connected media landscape, PR professionals face an unprecedented challenge: How do you spot the stories that matter before they explode into trending topics? The answer lies in combining cutting-edge predictive AI with expert human analysis and using advanced media monitoring tools that transform reactive monitoring into proactive intelligence. The Data Deluge: Why Traditional […]
