The pharmaceutical business is a complicated, highly regulated business vertical with plenty of complex communications challenges for PR professionals. These challenges – and the opportunities they present – is Fierce Pharma’s annual Pharma PR & Communications Summit West’s raison d’etre. Since its founding in 2021 it’s the only west-coast event focused on communications strategies for […]
Although the term “thought leader” is commonly used in marketing, PR, and consulting circles, “it’s for the market, the community, to decide on whether or not you’re a thought leader,” says Wall Street Journal and USA Today bestselling author Craig Dowden. After all, the host of the Do Good To Lead Well podcast’s path to […]
For most PR teams, daily executive news briefs to stakeholders are one of their most important deliverables. Also called “daily briefs” or “executive news briefs,” they’re typically distributed in the morning via email and are composed of the most relevant news items from the past 24 hours. No matter how they’re produced, they’re a vital […]
Staying on top of all your relevant media monitoring results isn’t exactly easy for most organizations, especially in the age of social media and 24-7 online news. But it’s even more difficult for communications teams at large organizations and Fortune 500 companies – and that goes double (maybe even triple) for publicly traded firms, or […]
When it comes to navigating marketing, PR, communications and even the business as a whole, high-quality media intelligence can be incredibly powerful. Despite this, the practice of gathering media intelligence is still evolving. Whether you’re looking for insight into your influencers, or an assessment around brand sentiment, the good news is that this isn’t the […]
