The highly anticipated meeting of Facebook’s CEO and Founder, Mark Zuckerberg before the Congressional committee surprisingly turned into an anti-climax. Some news sites tried to decode Mark’s Zuckerberg body language; others reserved their criticism for the ill-prepared senators. All said and done, the no-news result was a huge victory for Facebook and its PR team. […]
What Not To Do During A PR Crisis
PR professionals and military personnel are much alike; they practice during peacetime to be battle-hardened during an emergency. Some even go the extent of simulating a fake PR crisis. When things are normal, the PR team can help organizations build a positive reputation. But when disaster strikes, they take charge and hammer out a plan […]
Oscars 2018: PR Lessons From Hollywood’s Biggest Night
From Jennifer Garner’s epiphany to Jimmy Kimmel’s funny take on the envelopegate gaffe, there was plenty of entertainment this year. An Academy Award (or even a nomination for that matter) automatically translates into big bucks and an even bigger career for the people involved. But there’s more to the glitz, glamour and the razzmatazz of […]
PR Lessons From 2017
PR professionals have been very busy this year. They learned lots of lessons and all of them are worth to be included in the upcoming PR strategies. Some of the memorable moments include… From the United Airlines fiasco to the Pepsi disaster, we have seen more than our share of PR disasters. Among the ones […]
PR Lessons Learned From Health Crisis and Super Bowl
For the past week, we’ve been witnessing lots of ads based on the Super Bowl. This was not only exciting for us but also for the public relations industry. Thinking why? The big game is not just a platform for creative ads, but for all of the public relations and marketing that surrounds the broadcast […]