Named experts beat anonymous brand content in the new citation economy. AI search tools—ChatGPT, Perplexity, and Google AI Overviews—increasingly evaluate who said something, not just where it appeared. Multiple studies confirm that content with credible author bylines, credentials, and first-hand expertise receives preferential citation over generic corporate content. For PR professionals, this represents a fundamental […]
Your CEO just asked ChatGPT which firms handle crisis communications for Fortune 500 companies. Your competitor appeared in the answer. You didn’t. This scenario plays out thousands of times daily across every industry. AI-powered search platforms now process over 2 billion queries per day, with ChatGPT alone handling this volume, and Google’s AI Overviews reaching […]
Ted Skinner, Vice President of Marketing at Fullintel, recently joined The Marketing Front Lines podcast to discuss how B2B marketers can adapt to the shift from traditional search engine optimization to answer engine optimization (AEO). With 89% of procurement departments now starting their vendor searches using AI platforms, and 60% of Google searches ending without […]
