This is the second of a two-part series on the nuances (and importance) of conducting regular social media and digital marketing audits. Our first post discussed how to audit the lion’s share of your digital program. This week’s post focuses on auditing social media specifically. We examined the importance of auditing your digital marketing channels […]
How to Audit Your Digital Marketing Channels, Part 1
This is the first of a two-part series on the nuances (and importance) of conducting regular social media and digital marketing audits. This week’s post discusses how to audit the lion’s share of your digital program. Part two will focus on auditing social media specifically. The importance of auditing your digital marketing channels – including […]
You’re So Vain: Why Great ESG Focuses on Impact, not Brand
You know when you’re getting to know someone and all they do is talk about themselves? That’s what some marketing content can feel like. Thankfully, many corporations have learned that the impact they have on the world is at least as important as the money those brands can make. This practice has grown into what […]