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CSR

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IPRRC Award
Blog, Media Monitoring

CSA and CSR Research: A Winner at the International Public Relations Research Conference

March 30, 2023 James Rubec

You may have noticed more brands stepping into the public arena to discuss their values, their efforts in improving the world or improving the work lives of their employees.  This isn’t just your imagination. As far back as 2021, even the Harvard Business Review noted that burgeoning research into corporate social responsibility (CSR) had identified […]

ESG
Blog, Media Monitoring

You’re So Vain: Why Great ESG Focuses on Impact, not Brand

December 1, 2022 James Rubec

You know when you’re getting to know someone and all they do is talk about themselves? That’s what some marketing content can feel like. Thankfully, many corporations have learned that the impact they have on the world is at least as important as the money those brands can make. This practice has grown into what […]

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