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A field Guide to AI in PR
Media Monitoring

A Field Guide to AI in PR: The Skills You Need, Best Use Cases, Ethical Concerns, and More

October 24, 2024 Jim Donnelly

AI is suddenly everywhere you look, including the realm of PR—so much so that “AI fatigue” has become a real thing. But if you’re feeling that slight twinge of AI fatigue, please bear with us, because AI in PR isn’t going anywhere. The key to its effective use is having the right skills, deploying it […]

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