How a Global PR Agency Cut Morning Brief Production Time by 50% While Improving Quality Let’s talk about the 4 AM problem that nobody in PR wants to admit they have. Your team gets up before dawn to compile executive news briefings. They’re scanning hundreds of sources, formatting HTML emails, and racing against a 7:30 […]
With business owners having a tremendous amount of information about their company or brand available to them, the need for effective media monitoring is now higher than ever. There are many automated media monitoring services on the market, but they aren’t a replacement for good old, human-curated media monitoring. Curation is the process of selecting, […]
