Year end is a hectic time at most organizations – office parties, extracurricular social occasions, end-of-year deadlines, budget discussions, go-forward planning and pretty much everything else all seem to happen at the same time. For PR and communications teams with robust media monitoring programs, in particular, the end of the year can have massive implications. […]
Four Steps to Success with Influencer Monitoring
For many companies, it’s become a significant challenge to reach their target market by relying on social media and SEO alone. As a result, influencer marketing has grown in popularity as companies look for new tactics. A Linqia study found that 39% of marketers planned to increase their influencer marketing budget in 2018. As a […]