For most PR teams, daily executive news briefs to stakeholders are one of their most important deliverables. Also called “daily briefs” or “executive news briefs,” they’re typically distributed in the morning via email and are composed of the most relevant news items from the past 24 hours. No matter how they’re produced, they’re a vital […]
Year end is a hectic time at most organizations – office parties, extracurricular social occasions, end-of-year deadlines, budget discussions, go-forward planning and pretty much everything else all seem to happen at the same time. For PR and communications teams with robust media monitoring programs, in particular, the end of the year can have massive implications. […]
For many companies, it’s become a significant challenge to reach their target market by relying on social media and SEO alone. As a result, influencer marketing has grown in popularity as companies look for new tactics. A Linqia study found that 39% of marketers planned to increase their influencer marketing budget in 2018. As a […]
