Global brands must manage reputation across thousands of media channels, multiple languages, and diverse markets, all while delivering insights fast enough for executive decision-making. What once relied on basic media monitoring has evolved into intelligence platforms that predict trends, benchmark competitors, and demonstrate clear ROI. For PR teams, the difference between catching an emerging story […]
From a $20M deal to Netflix’s second most-watched original movie ever When Sony quietly sold K Pop Demon Hunters to Netflix for a reported $20 million, it looked like just another content deal. What no one predicted was that it would ignite into a global cultural movement—amassing over 180 million views to become Netflix’s second […]
When your CEO asks, “What did PR actually deliver last quarter?”—can you answer with confidence? Media analysis has become the make-or-break capability for modern PR teams. While 86% of PR practitioners recognize measurement as critically important, only 38% feel confident in the metrics they report. This confidence gap represents both a strategic challenge and a career-defining opportunity. Organizations that master media analysis gain a decisive […]
