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Competitive Intelligence Mastery
Media Monitoring

Competitive Intelligence Mastery: Using MATT AI to Win the Narrative War

November 11, 2025 Ted Skinner

Your competitor just announced a major sustainability initiative. Within minutes, MATT AI (Media Analysis, Trends & Tracking) has analyzed the announcement’s media penetration, identified narrative gaps that have been left exposed, predicted journalist follow-up angles, and recommended three counter-positioning opportunities that align with your strengths. By the time your competitor’s press release hits the wire […]

AI Media Monitoring
Media Monitoring

AI Media Monitoring: Why Automation Alone Isn’t Enough

November 6, 2025 Ted Skinner

I had a conversation last week with a VP of Communications who’d just cancelled their media monitoring subscription. Her team had switched to an AI-powered tool six months earlier, attracted by promises of 24/7 coverage and instant sentiment analysis. The result? They missed a brewing crisis in a niche industry forum because the automated system […]

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