The pharmaceutical industry experiences significant changes driven by advancements in technology, evolving drug development strategies, and strengthened partnerships. AI, precision medicine, and optimized clinical trial processes drive more efficient and personalized healthcare solutions and remain the key focus of discussions in the pharma landscape. As companies navigate regulatory challenges, embrace innovation and redefine healthcare, Fullintel […]
‘Fascism’ in News Headlines: Key Insights and Trends
In recent months, fascism has become a prominent topic in American media, with coverage spanning ideologies, political movements, and societal debates. Based on our analysis of 17,000 articles from September 1 to October 30, this report reveals where and how the term “fascism” resonates most, offering a snapshot of public conversations and underlying sentiments. Below, […]
A Field Guide to AI in PR: The Skills You Need, Best Use Cases, Ethical Concerns, and More
AI is suddenly everywhere you look, including the realm of PR—so much so that “AI fatigue” has become a real thing. But if you’re feeling that slight twinge of AI fatigue, please bear with us, because AI in PR isn’t going anywhere. The key to its effective use is having the right skills, deploying it […]
Why Social Commentary Matters: A Deep Dive into Burger King’s Post-Birth Ad Reaction Across Traditional and Social Media
In today’s complex media landscape, understanding how campaigns are received requires more than just tracking traditional media. Brands need to monitor the full spectrum of commentary, including the rich, often personal discussions that unfold on social media platforms. Burger King’s “Bundles of Joy” ad, which featured post-birth mothers enjoying burgers, offers a striking example of […]
Top Pharma News in September 2024
The pharmaceutical industry is undergoing rapid transformation, with continuous advancements in drug development, technologies, and strategic collaborations. This dynamic landscape is shaped by regulatory updates, innovations in treatment, and new opportunities that redefine healthcare. In this newsletter, we cover top news stories that highlight developments, breakthroughs, and effective marketing strategies that are shaping the future […]
Best Tools for Public Relations: The Top 10 Digital Tools for PR Pros in 2024
Determining the best tools for public relations isn’t always easy: Dozens of digital tools exist to help PR pros improve productivity, scale their teams, and grow their organization’s media footprint and audience awareness. Indeed, weighing and evaluating all the available digital PR tools out there can easily turn into a full-time job—which is why we’ve […]
Media Coverage Post 2024 Presidential Debate and the Impact of Taylor Swift’s Endorsement
We’ve witnessed how pivotal moments in politics and pop culture can shape the media landscape. The 2024 presidential debate between Kamala Harris and Donald Trump provided a unique example of how media narratives unfold before and after a major event, especially when combined with the unexpected yet influential endorsement of Harris by none other than […]
Top Pharma News in August 2024
This month’s pharmaceutical industry news highlights a dynamic landscape where cutting-edge technology intersects with global health challenges. The sector continues to push the boundaries of medical innovation, with breakthroughs in neurotechnology and biotechnology taking center stage. The industry also grapples with ongoing public health concerns, underscoring the critical role of rapid response and adaptability in […]
The Top 5 Unforgettable Moments from the Paris 2024 Olympics
The Olympics—where the world comes together to watch athletes push the limits of human potential and, of course, witness the inevitable flood of memes, controversies, and unforgettable moments that follow. The Paris 2024 Olympics were no exception. This year’s games gave us jaw-dropping athletic feats and an equal share of internet-breaking moments that had us […]
Harris Walz: Engaging Gen Z and Dominating Media Coverage
In a stunning turn of events over the past few weeks, the Democratic Party, led by Kamala Harris and her newly chosen Vice Presidential candidate, Governor Tim Walz, has seen a massive surge in media coverage. This influx of attention has not only eclipsed coverage of Trump and the Republicans but has also shifted the […]