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9 resources to understand internet
Blog, Media Monitoring

9 Viral Resources PR Teams Should Read to Understand the Internet

February 9, 2023 James Rubec

Keeping up to date on trends from social media, tech, the news industry and even social media memes is nigh impossible unless you have boundless time. This is especially true for PR professionals working with brands that are online, everywhere, all at once.  To help keep you up to speed, Fullintel has collected nine resources […]

Fullintel Award IPPRC
Blog, Media Monitoring

PR & Measurement Research: IPRRC More Needed Than Ever

February 2, 2023 James Rubec

Research and development. R&D. Skunk works.  Whatever you call it, when I think about great products and the teams that build them I’m reminded of Batman’s fictional laboratories, with Morgan Freeman down in the Batcave cooking up novel gadgets and exploring weaponized hallucinogens.  While not as mysterious as the DC Universe, research is also the […]

Pharma Banner 2023|Volume|Trending|||Sentiment Analysis
Blog, Media Monitoring

Top Pharma News in January 2023

January 31, 2023 Angela Dwyer

The Ethical and Legal Concerns of ChatGPT Strike the Pharma Industry The pharmaceutical industry is one of the most powerful, volatile and resourceful sectors of the global economic environment. With an emphasis on quality manufacturing, affordability of drugs, and innovation and technology, the new year kick-started with a mix-up of positive and negative outlooks for […]

The PR Crisis Equation
Blog, Media Monitoring

The PR Crisis Equation: Lost Trust (Over Time) + Number of Folks Who Lost It

January 26, 2023 James Rubec

When I think about crises, I often think about the metaphor of the “straw that broke the camel’s back”. The straw can come from anywhere in your industry, not just your brand, and the camel’s back is an X factor of a critical mass of people, appropriately animated and capable of causing brand challenges.  Even […]

PR Team Check list
Blog, Media Monitoring

5 Ways PR Teams Can Use Year-End Media Intelligence to Plan for 2026

January 19, 2023 Andrew Koeck

Discover 5 practical ways PR teams can use year-end media metrics to build better strategies. Learn how to review performance, choose the right KPIs, and set achievable goals for success.

Top Conferences 2023
Blog, Media Monitoring

A Look at the Hottest PR and Communications Conferences on 2023’s Calendar

January 12, 2023 Jim Donnelly

Industry conferences are nearly every PR professional’s dream. Get in front of your piers, present your work, or get out your notepad and listen to amazing research. What could be better? Which is one reason why we wanted to get a head start on 2023’s lineup of great PR and communications conferences. From PRSA Icon […]

Top Pharma December 2022|Volume Graph|||Sentiment|Sentiment|Pharma Banner
Blog, Media Monitoring

Top Pharma News in December

January 5, 2023 Angela Dwyer

Elon Musk’s Neuralink Brain Chip Tech Sparks A Wave of Innovation – Experts Remain Skeptical About the Company’s Prospects The modern pharmaceutical industry is a highly globalized and competitive sector. Despite challenges, the industry is snowballing due to technological advances, increased research and development, and heightened global demand for innovation. The following stories were identified […]

Top 2023 Business Trends|Blue Futuristic Top Future Technologies YouTube Thumbnail
Blog, Media Monitoring

Trends on Trends: 2023 Business Trends According to the Media

December 15, 2022 James Rubec

All blog writers feel a little bit like Nostradamus this time of year. What’s going to happen in 2023 – and what does it mean to industry XYZ?  I recently sat down to write one of these myself for the PR and communications industry. But then I thought: Maybe it would be a good idea […]

ESG
Blog, Media Monitoring

You’re So Vain: Why Great ESG Focuses on Impact, not Brand

December 1, 2022 James Rubec

You know when you’re getting to know someone and all they do is talk about themselves? That’s what some marketing content can feel like. Thankfully, many corporations have learned that the impact they have on the world is at least as important as the money those brands can make. This practice has grown into what […]

Top Pharma Stories November 2022
Blog, Media Monitoring

Top Pharma News in November

November 30, 2022 Angela Dwyer

Fake Eli Lilly Twitter Account Creates Turmoil while Medicaid Expansion Drives Media Conversation With an expanding media landscape, new ways for brands to communicate with customers are more readily available. For the pharmaceutical industry, social media platforms help brands acquire market intelligence, collect honest customer feedback and raise attention regarding illness. These top topics were […]

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